2018 A-Z Email Marketing Guide (SendGrid)

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As the title suggests, this article provides an alphabetically-organized guide to SendGrid’s top terms, concepts and tricks to optimize the performance of your email marketing campaigns.  Some of the associations are a little rough (“don’t jinx yourself” for “J”?), but overall, the information and advice is spot on.

Be an email marketing overachiever by brushing up on our top 26 email marketing best practice tips, tricks, and terms (gold star not included).

As the primary driver of customer acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program.

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