Johnson & Johnson makes $2.1 billion offer to buy out Japan cosmetics firm Ci:z (Reuters)

Continue Reading Johnson & Johnson makes $2.1 billion offer to buy out Japan cosmetics firm Ci:z (Reuters)

Knowde Take:

J&J joins the ranks of CPGs acquiring shares of Asian beauty companies in hopes of benefiting from their short innovation cycles, savvy online marketing and massive market potential. We’re interested to see how such acquisitions will affect the skincare industry here in North America…

TOKYO (Reuters) – U.S. healthcare conglomerate Johnson & Johnson (JNJ.N) said on Tuesday it will buy all outstanding shares of Japanese skincare firm Ci:z Holdings Co Ltd (4924.T) that it does not already own for 230 billion yen ($2.05 billion) in cash.

J&J is betting the deal – which will give it ownership of popular brands such as Dr.Ci:Labo, Labo Labo and Genomer – will help it strengthen its international innovation pipeline.

The purchase adds to a flurry of cosmetics deals in Asia in recent years, as global brands seek to expand in a booming region that includes the $53.5 billion China market by leveraging Asian brands’ smart online marketing and fast turnaround times for new products.


3 Things You Need to Know about I-beauty (Cosmetics & Toiletries)

Continue Reading 3 Things You Need to Know about I-beauty (Cosmetics & Toiletries)

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Will I-Beauty replace J and K-Beauty? C&T talks with Italian beauty experts who remind us it’s no trend.  Is awareness the only thing standing between I-Beauty and N. American domination?

The country that gave us Leonardo da Vinci, pizza and Vespas is looking to add beauty to the list of its most famous global contribu­tions.

Beauty Made in Italy and the Italian Beauty Council (IBC) hosted their inaugural panel discussion, The Rise of I-Beauty: Heritage, Creativity & Innovation, at the Italian Trade Commission in New York City.

Moderated by WWD & Beauty Inc. executive beauty editor Jenny B. Fine, the panel included hairstylist and Coty global ambassador Rossano Ferretti; Linda G. Levy, president of the Fragrance Foundation; celebrity makeup artist Vincent Longo; and Meredith Kerekes, head of the U.S. Beauty Desk at the Italian Trade Commission. Topics ranged from the history and innovation of I-beauty to the country’s noted manufacturing prowess and the unique challenges its brands face when entering the U.S. market. Here are three key takeaways from the event: (more…)

Influence Peddler: Chemist Confessions, The Instagram Duo Busting Beauty Myths (WWD)

Continue Reading Influence Peddler: Chemist Confessions, The Instagram Duo Busting Beauty Myths (WWD)

Knowde Take:

Clean beauty = meh?  Meet the two ex-L’Oreal Skincare Scientists that became social media gurus by providing their insights on the products and ingredients that benefit your skin.  Advertisement-free and wholly science-based, Chemist Confessions is the place to go for straight-forward skincare advice unimpacted by trends and marketing dollars.

Victoria Fu and Gloria Lu used to be skin-care chemists at L’Oréal. Now, they tackle ingredient misconceptions via their growing Instagram account, Chemist Confessions.

Less than a year after launch, Chemist Confessions has racked up a following of more than 40,000 by sharing ingredient-focused educational content and decoding the ingredient lists of popular products by buzzy brands such as Drunk Elephant, Dr. Jart and Summer Fridays. The account, which doesn’t feature paid advertising or brand partnerships, is an outlier on a platform where beauty posts are often entertainment-based or of the sponsored variety. And, unlike aspiring influencers, Fu and Lu don’t have to play the algorithm game to establish credibility with their followers. Their degrees — from The University of California San Diego and Cornell, respectively — do that for them. (more…)

Meet the Body Care Brand Created Specifically for Today’s Modern Athletes (Cosmetics & Toiletries)

Continue Reading Meet the Body Care Brand Created Specifically for Today’s Modern Athletes (Cosmetics & Toiletries)

Knowde Take:

Art of Sport wants athletes’ body and skin care products to keep up with their high performance lifestyles! This exciting line is the result of collaboration between top formulators and athletes who combined forces to design practical products for athletes and gym buffs.

Art of Sport is a new body care brand focusing on the skin care needs of today’s modern athletes.

Founder and CEO of Art of Sport, Matthias Metternich, said, “Everything from what athletes wear and consume to how they recover has continued to evolve. We didn’t see anyone transferring that same level of innovation and consideration into what athletes apply on their skin. By working with the best scientists and best athletes, we’ve created body and skin care products that can keep up with the performance needs of athletes at all levels.” (more…)

What Is SEM & Paid Search Marketing? (Search Engine Land)

Continue Reading What Is SEM & Paid Search Marketing? (Search Engine Land)

Knowde Take:

This article is for all you marketing newbies.  It provides helpful synonyms and acronyms, describes SEM in terms that every layman can understand and includes links to multiple resources for readers that are interested in growing their knowledge beyond the (very) basics.  If you’ve ever had SEM questions you were afraid to ask, you’ll want to read on.

What is SEM?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. (more…)

Content Marketing (Marketo)

Continue Reading Content Marketing (Marketo)

Knowde Take:

Still struggling with the notion of freely providing rich online content?  Concerned that you’ll lose more than you gain by sharing your IP?  This article not only walks you through the basics (strategy, content types, social media promotion types and platforms), but with a few comments and key statistics, it also helps you understand why content marketing is vital to the success of your marketing strategy.

What is Content Marketing?

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.


How to Run LinkedIn Ad Campaigns: A Beginner’s Guide (HubSpot)

Continue Reading How to Run LinkedIn Ad Campaigns: A Beginner’s Guide (HubSpot)

Knowde Take:

HubSpot offers a ton of great articles about advertising on LinkedIn.  This one is for those who’ve done their research and are ready to set up their first campaign.  It won’t take you more than 10-15 minutes to read and is a nice resource for advertisers who lack dedicated account managers.

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.


Getting Started With LinkedIn Ads (Hootsuite)

Continue Reading Getting Started With LinkedIn Ads (Hootsuite)

Knowde Take:

While LinkedIn is widely considered the premiere advertising platform for companies looking to reach business professionals, the options available to you can depend largely on budget.  This guide doesn’t dwell on the economics (although Hootsuite does offer their LI ad management services), but it does provide you with a comprehensive guide to LI’s various offerings, step-by-step instructions on how to set up a Campaign Manager account and best practices to ensure ad success.

So…. you want to start advertising on LinkedIn? You’ve probably been thinking about it for a while, years even, right? Or maybe, you’re already using pay-per-click techniques on Facebook, Twitter, or Google. And now you’re ready to do the same with LinkedIn.

Either way, we’ve got ya covered.


Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

Continue Reading Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

Knowde Take:

Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog.  It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.

Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.

If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.


The Beginners Guide To SEO (MOZ)

Continue Reading The Beginners Guide To SEO (MOZ)

Knowde Take:

A truly comprehensive guide to SEO.  MOZ does it again by taking you from the basics of SEO to everything you need to know about the value it provides, the factors that determine your rankings and various ways you can improve your scores.  See also the chapter on Search Engine Tools and Services that includes information and resources that can help you improve your website’s accessibility.

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.