Why SEO Is Actually All About Content Marketing (Neil Patel)

Continue Reading Why SEO Is Actually All About Content Marketing (Neil Patel)

Knowde Take:

We love this article because there are no short-cuts when it comes to SEO.  Unique, rich and helpful content scores high.  Gaming the system results in short-term gains that are likely to relegate you to the 20th page of Google results.  Instead, focus on meeting your customers needs by providing them with the information they need and want.

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.


19 Of The Best Email Marketing Campaigns We’ve Ever Seen (HubSpot)

Continue Reading 19 Of The Best Email Marketing Campaigns We’ve Ever Seen (HubSpot)

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Fresh out of ideas?  Read this article by Hubspot and get inspired by some of the most entertaining and effective email marketing campaigns of 2018.

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether.

But every now and then, we get a newsletter that’s so good, not only do we read it, but we click it, share it, and recommend it to our friends.


2018 A-Z Email Marketing Guide (SendGrid)

Continue Reading 2018 A-Z Email Marketing Guide (SendGrid)

Knowde Take:

As the title suggests, this article provides an alphabetically-organized guide to SendGrid’s top terms, concepts and tricks to optimize the performance of your email marketing campaigns.  Some of the associations are a little rough (“don’t jinx yourself” for “J”?), but overall, the information and advice is spot on.

Be an email marketing overachiever by brushing up on our top 26 email marketing best practice tips, tricks, and terms (gold star not included).

As the primary driver of customer acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program.


Search Engine Marketing: What It Is & How To Do It Right (Wordstream)

Continue Reading Search Engine Marketing: What It Is & How To Do It Right (Wordstream)

Knowde Take:

Great resource for beginners that want to understand the difference between SEO and SEM and how keywords, ad auctions and quality scores all play a role in determining when and where your ads will be placed.  Don’t get distracted by the strong promotional element of the article, it offers straight-forward explanations of all the major elements of SEM in a concise fashion.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.


How To Choose A Good SEO Company For Your Business (MOZ)

Continue Reading How To Choose A Good SEO Company For Your Business (MOZ)

Knowde Take:

MOZ doesn’t just provide awesome SEO software.  Their Whiteboard Friday posts help explain sometimes complicated concepts in an informal, highly entertaining and visually interesting way.  This article and video provides Rand Fishkin’s tips on common mistakes you’ll want to avoid as well as his recommended process for choosing an SEO company.

This week we’re going to chat about how to choose a good SEO company, a consultant or an agency. It could be an independent person.

What I want to do as we get into this is help you to understand some of the mechanics behind SEO consulting work. This is a critical hire, because if SEO is important to your business, then the choice of which company or person to use is going to have a huge impact, probably one of the biggest impacts on whether you get great results.


5 Actionable Google Analytics Reports To Improve Your Marketing Today (Neil Patel)

Continue Reading 5 Actionable Google Analytics Reports To Improve Your Marketing Today (Neil Patel)

Knowde Take:

Neil Patel’s blog has a wealth of information for marketers that are just getting started on SEO as well as those looking to refine their approach.  This article written by Brad Smith of Codeless provides insights on 5 Google Analytics reports that can help you improve your site for search and increase conversions by effectively funneling traffic.

This isn’t a 101-style post. It’s assuming you’ve got the basics down.

You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly).

But you want action. You want to figure out how to move the needle in as short amount of time as possible.


Digital Marketing And Measurement Model (Occam’s Razor)

Continue Reading Digital Marketing And Measurement Model (Occam’s Razor)

Knowde Take:

Avinash Kaushik’s blog, Occam’s Razor, is a fantastic resource for people getting started with their digital initiatives.  This article provides a simple 5-step process to help beginners structure their campaigns and measure success.

There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Losers don’t.

This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. At the end you’ll also find some additional examples to inspire you.

Let’s go…