Knowde Take:
Beer, cars and Kindles? With it’s latest advertisements airing during the Super Bowl and a marketing budget that exceeded $8B last year, Amazon just joined the ranks of mega-marketers like P&G and Unilever! Expect to see more Amazon offerings alongside those of your favorite personal care companies (or cars or beer).
Knowde Take:
And you thought mom jeans were the worst trend to return to popularity…2019 just witnessed the return of the mullet. Led by K-pop idols who are adding embellishments like braids and tags, the “party in the back” is even crazier now. Will hair care companies take note?
Knowde Take:
What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like refillable stainless steel deodorant sticks that last up to 8 years. Great for the planet, slightly less awesome for TSA
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Knowde Take:
The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products which are then dispensed into a capsule selected by the user. No news yet on where we can expect to see the machines, but we’re guessing it won’t be a gas station!
Knowde Take:
Don’t let it’s relatively modest sales fool you…Drunk Elephant will command a ten figure deal when it sells later this year. Who’s in the market? Given the velocity of DE’s sales and the height of it’s Instagram fame, only major contenders need apply…
Knowde Take: A multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data. (more…)
Knowde Take: Fashionable laundry detergent from Unilever? Lifestyle home-cleaning company, Laundress, was just acquired for $100M. Read on to learn why this confluence of middle and high end makes sense. (more…)