BASF and B2B Cosmetics form personal care partnership (IE Industry Europe)

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Knowde Take:

The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products which are then dispensed into a capsule selected by the user. No news yet on where we can expect to see the machines, but we’re guessing it won’t be a gas station!

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Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

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Knowde Take: A  multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data.   (more…)