Will I-Beauty replace J and K-Beauty? C&T talks with Italian beauty experts who remind us it’s no trend. Is awareness the only thing standing between I-Beauty and N. American domination?
The country that gave us Leonardo da Vinci, pizza and Vespas is looking to add beauty to the list of its most famous global contributions.
Beauty Made in Italy and the Italian Beauty Council (IBC) hosted their inaugural panel discussion, The Rise of I-Beauty: Heritage, Creativity & Innovation, at the Italian Trade Commission in New York City.
Moderated by WWD & Beauty Inc. executive beauty editor Jenny B. Fine, the panel included hairstylist and Coty global ambassador Rossano Ferretti; Linda G. Levy, president of the Fragrance Foundation; celebrity makeup artist Vincent Longo; and Meredith Kerekes, head of the U.S. Beauty Desk at the Italian Trade Commission. Topics ranged from the history and innovation of I-beauty to the country’s noted manufacturing prowess and the unique challenges its brands face when entering the U.S. market. Here are three key takeaways from the event:
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