Neil Patel’s blog has a wealth of information for marketers that are just getting started on SEO as well as those looking to refine their approach. This article written by Brad Smith of Codeless provides insights on 5 Google Analytics reports that can help you improve your site for search and increase conversions by effectively funneling traffic.
This isn’t a 101-style post. It’s assuming you’ve got the basics down.
You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly).
But you want action. You want to figure out how to move the needle in as short amount of time as possible.
Counterintuitively, you shouldn’t waste time with A/B testing. The good news, is that you also don’t need to start creating a bunch of new content or pages either.
Instead, you should be looking for the current changes that will yield the highest return. Lurking deep inside Google Analytics, you can uncover tremendous opportunities by simply optimizing or fixing what you’ve already got.
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