Still struggling with the notion of freely providing rich online content? Concerned that you’ll lose more than you gain by sharing your IP? This article not only walks you through the basics (strategy, content types, social media promotion types and platforms), but with a few comments and key statistics, it also helps you understand why content marketing is vital to the success of your marketing strategy.
What is Content Marketing?
The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.
Today, the buyer is the expert and the one proactively reaching out to brands and businesses for help. For example:
- The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson.
- 81% of shoppers research online before setting foot in a store.
- Consumers spend an average of 79 days conducting online research before buying.
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