Demystifying Digital Marketing And Sales In The Chemical Industry (McKinsey)

Demystifying Digital Marketing And Sales In The Chemical Industry (McKinsey)

Knowde Take:

This article provides the best possible motivation for industry stalwarts to further develop their digital capabilities: cost savings AND topline growth. And for those willing to act quickly, the potential to displace the competition.

Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving pricing, and for fast movers, capturing growth from competitors.

Over the past decade, the chemical industry has enjoyed remarkable success, delivering more shareholder value than its upstream suppliers, downstream customers—and, indeed, the global equity market as a whole.

Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving pricing, and for fast movers, capturing growth from competitors.

Over the past decade, the chemical industry has enjoyed remarkable success, delivering more shareholder value than its upstream suppliers, downstream customers—and, indeed, the global equity market as a whole.

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