Knowde Take: P&G just announced a new line of liquid-free cleaning products called, “DS3”. Similar to Listerine’s breath strips, the products are effective, travel-friendly and due to their size, better for the environment than their liquid heavy counterparts. Let’s just hope the Tide Pod Challenge community doesn’t get a hold of these!
Procter & Gamble Co. plans to roll out a brand called DS3, which will include a line of eight liquid-free cleaning products for personal care and the home.
The Cincinnati-based maker of consumer goods (NYSE: PG) said the compact size of DS3 products to clean the face, body and hair makes them travel friendly.
DS3 products are made with what P&G called breakthrough, proprietary technology that eliminates water from the final product, removing 80 percent of weight while reducing 70 percent of space required.
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