Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog. It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.
Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.
If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.
View the Infographic.