While LinkedIn is widely considered the premiere advertising platform for companies looking to reach business professionals, the options available to you can depend largely on budget. This guide doesn’t dwell on the economics (although Hootsuite does offer their LI ad management services), but it does provide you with a comprehensive guide to LI’s various offerings, step-by-step instructions on how to set up a Campaign Manager account and best practices to ensure ad success.
So…. you want to start advertising on LinkedIn? You’ve probably been thinking about it for a while, years even, right? Or maybe, you’re already using pay-per-click techniques on Facebook, Twitter, or Google. And now you’re ready to do the same with LinkedIn.
Either way, we’ve got ya covered.
Attract more leads and prospects on the world’s largest business stage. This makes good business dollars-and-sense. After reading this post, you’ll be a LinkedIn monster.
You’ll gain expertise to use LinkedIn ads to get more appointments, with more leads for your biz. From setting up your ads to tweaking and improving them over time.
Read the Complete Article.