HubSpot offers a ton of great articles about advertising on LinkedIn. This one is for those who’ve done their research and are ready to set up their first campaign. It won’t take you more than 10-15 minutes to read and is a nice resource for advertisers who lack dedicated account managers.
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform.
It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.
That’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too.
Read the Complete Article.