Knowde Take: The world was changing even before everything shut down due to the Corona Virus – moving at a rapid pace to a more automated way of doing business. One example: buyers, already doing the bulk of their research online, wanted a better on-line purchasing experience. They were looking for easier access to information, a simpler process to request samples and order products, and shorter wait times for delivery. The shutdown is only hastening what will be a “new normal.” The companies that will be most successful in the post-virus period are those that have the agility to adapt quickly
Coronavirus pushes B2B beauty to go digital
With nearly every 2020 cosmetic and personal care tradeshow canceled or postponed, beauty industry suppliers are taking ingredient launches, technical seminars, branded content, and much more online to keep business moving.
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