In a world of economic uncertainty, the long-term outlook for buying and selling online is bright

In a world of economic uncertainty, the long-term outlook for buying and selling online is bright

Knowde Take:

Noteworthy: “Savvy entrepreneurs are examining the opportunities and vulnerabilities that are emerging. If they’re paying attention, we can expect to see many more digitally oriented businesses in the future. From ecommerce to remote work, embracing these changes will likely lead to major market disruptions… While ecommerce entrepreneurs haven’t been entirely immune from our twin public health and economic crises, the overall impact has clearly accelerated our transition away from brick-and-mortar retail. By making an active investment in ecommerce now, you will be better positioned to achieve successful market results in the future.” You can easily substitute “entrepreneurs” and “retail” with “B2B,” because the same types of impacts will be felt.

Why you should bet on the future of ecommerce

Social-distancing measures and business closures have significantly disrupted consumer spending habits. While this has created a period of uncertainty for many, ecommerce has instead been trending in a positive direction. The buying habits that have been changing are unlikely to suddenly shift back to what they once were, even after things “get back to normal.” Because of this, now is the time to bet on ecommerce. Its future influence will be far greater than it has ever been.

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