Kudos to Ruckus and Co for having the agility to pivot towards an e-commerce solution so quickly! In the B2B world, such change comes at a much slower pace, even though customers do their research on the internet and make it clear they want a better online buying experience. The companies that recognize the necessity of e-commerce to reach and engage their customers are the ones that will be successful in the post-Coronavirus world.
Ruckus and Co. set for e-commerce launch and targeted retail launch
Ruckus and Co – a brand of ready-to-drink frozen smoothies for kids developed by the Mondelēz SnackFutures Innovation hub – was set to land in retail freezer sections in early May before the world took a turn, temporarily halting its distribution and product trial plans. Instead, it is moving forward with an e-commerce site in August.