Chemicals are everywhere. They impact every market imaginable and are one of the largest industries in existence. They’re also the result of cutting edge innovation by scientists and researchers that craft new chemistries to meet the changing needs of the world.
Surprisingly, until recently, the way the industry conducts business had changed little from the days of 3-martini lunches, relying heavily on outside sales people, belly-to-belly meetings and other archaic methods that fail to meet the needs of modern chemical buyers. In fact, the chemical industry was one of the few holdouts that largely eschew e-commerce and believe a strong web presence consists of a company web site…that is about to change.
Over the last 2 years, chemical companies have recognized the need to evolve in ways far surpassing the implementation of smarter inventory management systems and production methods. They understand that digital technologies applied to sales and marketing can unlock major value-creation potential by increasing exposure to their company and brands, nurturing leads and building loyalty amongst satisfied customers.
The digital revolution has finally arrived and for any remaining doubters, you might want to familiarize yourself with the abundance of blogs, articles and e-books touting the chemical industry’s changing attitudes to everything from lead generation to sales enablement and the benefits of social media. And lest you think those pieces are penned by Saas companies attempting to leverage the revolution for sales, feel free to do a quick search for the recent work of consulting stalwarts such as Price Waterhouse Cooper, McKinsey and Deloitte.
Better yet, stick with the Knowde Knowledge Resource Center. We’ve got all the best content for chemical industry insiders looking to up their digital game and gain a competitive edge. It’s super easy to find the content that matters to you. And it’s all free.