Great resource for beginners that want to understand the difference between SEO and SEM and how keywords, ad auctions and quality scores all play a role in determining when and where your ads will be placed. Don’t get distracted by the strong promotional element of the article, it offers straight-forward explanations of all the major elements of SEM in a concise fashion.
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.
With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Read the Complete Article.