Unilever Innovates Durable, Reusable and Refillable Packaging To Eliminate Waste (Unilever)

Knowde Take:

What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like refillable stainless steel deodorant sticks that last up to 8 years.  Great for the planet, slightly less awesome for TSA (wink).

LONDON/ROTTERDAM/NEW YORK/PARIS – Unilever today unveiled reusable packaging innovations across nine of its brands, including four new product formats. The new products will be trialled on Loop™, a global, first-of-its-kind, waste-free shopping system announced today.

Bringing together a coalition of consumer goods companies, along with international recycling leader TerraCycle, Loop™ is an innovative new business model for premium durable packaging which is delivered directly to the consumer, returned and refilled. The platform also offers the opportunity to work with others at scale to test reuse models and shift consumer behaviour, which will help make circular packaging systems commercially viable.

Premium skincare brand REN Clean Skincare, Hellmann’s, Love Beauty and Planet, Love Home and Planet and Seventh Generation will trial new reusable packaging made from aluminium and glass.

Read the Complete Article on Unilever & Loop’s innovations towards eliminating waste.

Read more on Loop’s partnerships and advancements