What Is SEM & Paid Search Marketing? (Search Engine Land)

Knowde Take:

This article is for all you marketing newbies.  It provides helpful synonyms and acronyms, describes SEM in terms that every layman can understand and includes links to multiple resources for readers that are interested in growing their knowledge beyond the (very) basics.  If you’ve ever had SEM questions you were afraid to ask, you’ll want to read on.

What is SEM?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

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