We love this article because there are no short-cuts when it comes to SEO. Unique, rich and helpful content scores high. Gaming the system results in short-term gains that are likely to relegate you to the 20th page of Google results. Instead, focus on meeting your customers needs by providing them with the information they need and want.
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Before I share the why of this article, let me be clear about the what — the problem I’m addressing.
The Problem: SEO and content marketing are not integrated.
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