Callisons is redefining its online customer experience

Callisons launches digital storefront on its website powered by Knowde

Industry innovator redefines customer experience with new online storefront and real-time engagement tools

SAN JOSE, CA and LACEY, WA – APRIL 27, 2023Callisons, the mint and flavor innovator, is redefining its online customer experience with the launch of a new customer storefront on its website, powered by Knowde.

“Knowde allows us to move forward with an integrated, cost-effective digital sales platform,” said Bob Motta, Chief Business Development Officer of Callisons. “This provides incremental value to our customers when searching for new flavor solutions or existing product information for their current products.”

Knowde is the first company to build software tools that transform how companies across every industry discover, engage, and transact with ingredient, polymer, and chemical suppliers online. Its software solutions enable suppliers to launch full-featured, end-to-end online customer experiences in weeks.

“Although the chemical industry is the largest and most ubiquitous in the world, digital transformation has lagged behind other industries. Many suppliers struggle with outdated websites and product information that is locked behind paywalls, making it challenging for customers and prospects to find the products they need,” said Ali Amin-Javaheri, CEO of Knowde. 

He added, “It’s exciting to see leaders like Callisons address these customer pain points head-on and deliver modern online experiences that customers expect in the digital era. It’s a huge step forward for the industry. ”

R&D, formulation, and procurement professionals interested in Callisons’ ingredients can visit the company’s website at, or its Knowde storefront at Sign-up on Knowde is free for R&D and procurement professionals at

Suppliers interested in building a storefront on Knowde’s marketplace or learning more about Knowde’s customer experience platform can contact Dan Haas, Chief Commercial Officer, at 

To learn more about Callisons’ digital journey and the customer impact, watch the recent webinar, How to Build Stronger Customer Relationships Through Digital Selling.

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About Callisons

Since 1903, Callisons has been innovating flavor. With roots in mint, Callisons became a global purveyor of flavor, partnering with the largest names in personal care, food, and beverage manufacturing. Today, Callison’s operates from their headquarters in Chehalis, WA, with additional locations in Lacey, WA, Hamlet, IN, Pune, India, and their new House of Flavor in Cincinnati, OH.

About Knowde

Knowde is the leading digital customer experience platform for ingredients, polymers, and chemistry. The marketplace allows buyers to search, compare, sample, quote, and purchase products from every producer on earth, all in one place. With more than 180,000 products and 8,000 supplier storefronts — more than any distributor, marketplace, or middleman organization in the history of the industry — Knowde is the largest platform of its kind. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit

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