Chemical firms have been battered by the worst recession since the Great Depression

Continue Reading Chemical firms have been battered by the worst recession since the Great Depression

Knowde Take: While there are no easy solutions for bouncing back from a recession, one of the impacts it will have will be that sales and marketing will be cut significantly.…

Technology helps chemical industry shift from product- to customer-focus…
30 May 2012, Marbella, Spain --- workers checking water quality --- Image by © Chris Sattlberger/Blend Images/Corbis

Technology helps chemical industry shift from product- to customer-focus…

Continue Reading Technology helps chemical industry shift from product- to customer-focus…

Knowde Take: The shift to being a customer-focused company can never be complete without understanding where buyers are in the marketplace. Some companies are still trying to make that shift to…