And you thought mom jeans were the worst trend to return to popularity…2019 just witnessed the return of the mullet. Led by K-pop idols who are adding embellishments like braids and tags, the “party in the back” is even crazier now. Will hair care companies take note?
What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like refillable stainless steel deodorant sticks that last up to 8 years. Great for the planet, slightly less awesome for TSA .
The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products which are then dispensed into a capsule selected by the user. No news yet on where we can expect to see the machines, but we’re guessing it won’t be a gas station!
Knowde Take: A multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data. (more…)
Knowde Take: While personal care brands can come and go in the trend-based and fiercely competitive market of today, creative genius will always prevail. A huge thank you to Jean Ann Ford and Brandon Truaxe whose contributions to personal care leave lasting legacies in the forms of their companies: Benefit and Deciem. (more…)
Knowde Take: In case you’re wondering if millennials have truly taken over… luxury cosmetics company, L’Occitane International SA, recently acquired Elemis, one of the generation’s skin care favorites, in an effort to increase their presence in the natural, high-end product market. Oh…and if anyone cares, Gen X is a fan as well .
Luxury cosmetics firm L’Occitane International SA agreed to buy beauty and skincare brand Elemis for about $900 million, as the maker of organic lotions looks to expand in the U.S. and U.K. with its biggest deal on record.
Hong Kong-listed L’Occitane agreed to buy Elemis from Steiner Leisure Ltd., a portfolio company of private equity firm L Catterton that focuses on consumer investments. The deal is the latest in a spate of acquisitions of high-end skincare brands, with demand for natural beauty products on the rise in Asia — a trend that has also lifted cosmetics giant L’Oreal SA.
Knowde Take: If Cinderella asked for perfect skin…P&G’s Opté Beauty Wand was the star of this year’s CES. The device scans and identifies skin discolorations then deposits a small amount of product to effectively cover imperfections. The result: skin that is even toned and natural with minimal use of makeup! Bibbidi-bobbidi-awesome.
Well, we have smart mirrors to tell us who’s the fairest of them all, so why not a beauty wand to spirit away age spots? That seems to be the point of the new Opté Precision Skincare system, a new product produced by a Procter and Gamble-backed startup being promoted at CES 2019.
Once known as the Opté Beauty Wand, the digital skin care device is pretty cutting-edge. The device uses a digital camera with blue LED lights to scan and detect areas of skin discoloration, enabling the on-board camera to see up to three times more pigmentation than the human eye. The aforementioned digital camera captures 200 skin images per second, resulting in about 24,000 pictures of skin analyzed with each use.
Knowde Take: Tech nerds beware…the Consumer Electronic Show (CES) recently welcomed beauty care heavy hitters like Neutrogena, L’Oreal and P&G who descended on Las Vegas to present their latest innovations, from devices that measure your skin’s pH level to apps that analyze your face and provide customized solutions. Only insiders know if Comic-Con is next .
Las Vegas (CNN)Beauty companies want to bring high-tech solutions to your face.
Companies such as Procter & Gamble, L’Oreal and Neutrogena have descended on the Consumer Electronics Show in Las Vegas to show off beauty gadgets, apps and the future of their stores.
Considering the beauty industry is more guided by trends than any other fast-moving consumer goods sector, according to Nielsen data, it’s no surprise brands are increasingly turning to tech to stay competitive. The global cosmetics market is expected to reach $863 billion by 2023, up from $532 billion in 2017.
Procter & Gamble is announcing a new feature in its existing online Olay Skin Advisor tool that tells users how old their skin looks. Called Olay Future You Simulation, it uses an algorithm to show users what their skin and face will look like in the future under different scenarios, such as not wearing sunscreen regularly.
Knowde Take: Seattle-based personal care start-up, Gemma Labs, has launched a new line of customizable shampoos designed to address customers unique hair and scalp needs. Customers need only take a seven question quiz then Gemma’s in-house scientists get to work. And with prices starting at $20, just about anyone can get in on the bespoke trend without breaking the bank.
Companies that spun out of Seattle startup studio Pioneer Square Labs over the past few years dabble in industries such as esports, cloud computing, real estate, advertising, sales tax, and virtual reality.
Now you can add beauty to that list.
The latest startup out of PSL is called Gemma Labs, a new company that sells custom-formulated shampoos. A SEC filing posted this week reveals that it raised a $600,000 investment. Listed on the filing are Mike Galgon, managing director at PSL, and Allison Harr, an entrepreneur-in-residence that joined the studio in July.
Harr confirmed with GeekWire that Gemma Labs is a PSL spinout and is raising a “small seed round to investigate an innovative e-commerce concept in the beauty space,” but wouldn’t share more details. Harr previously was a marketing director at companies including Vestar Capital’s Sun Products; Unilever; and American Express.