Diapers and wipes return to store shelves as COVID-19 shortages ease

Continue Reading Diapers and wipes return to store shelves as COVID-19 shortages ease

Knowde Take:Diapers, disinfectants, cleaning supplies, paper goods – the list of necessary consumer items that once were abundantly available that have become scarce during the Coronavirus continues to grow. In other…

ATEEZ’s Hoongjoong Just Proved Embellished Mullets Are Officially a Trend (Allure)

Continue Reading ATEEZ’s Hoongjoong Just Proved Embellished Mullets Are Officially a Trend (Allure)

Knowde Take:

And you thought mom jeans were the worst trend to return to popularity…2019 just witnessed the return of the mullet.  Led by K-pop idols who are adding embellishments like braids and tags, the “party in the back” is even crazier now.  Will hair care companies take note?

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Unilever Innovates Durable, Reusable and Refillable Packaging To Eliminate Waste (Unilever)

Continue Reading Unilever Innovates Durable, Reusable and Refillable Packaging To Eliminate Waste (Unilever)

Knowde Take:

What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like refillable stainless steel deodorant sticks that last up to 8 years.  Great for the planet, slightly less awesome for TSA (wink).

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BASF and B2B Cosmetics form personal care partnership (IE Industry Europe)

Continue Reading BASF and B2B Cosmetics form personal care partnership (IE Industry Europe)

Knowde Take:

The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products which are then dispensed into a capsule selected by the user. No news yet on where we can expect to see the machines, but we’re guessing it won’t be a gas station!

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Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

Continue Reading Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

Knowde Take: A  multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data.   (more…)

Remembering Jean Ann Ford from Benefit and Brandon Truaxe from Deciem

Continue Reading Remembering Jean Ann Ford from Benefit and Brandon Truaxe from Deciem

Knowde Take: While personal care brands can come and go in the trend-based and fiercely competitive market of today, creative genius will always prevail.  A huge thank you to Jean Ann Ford and Brandon Truaxe whose contributions to personal care leave lasting legacies in the forms of their companies: Benefit and Deciem.  (more…)

L’Occitane Adds Elemis for $900 Million as Luxury Skincare Booms (Bloomberg)

Continue Reading L’Occitane Adds Elemis for $900 Million as Luxury Skincare Booms (Bloomberg)

Knowde Take: In case you’re wondering if millennials have truly taken over…  luxury cosmetics company, L’Occitane International SA, recently acquired Elemis, one of the generation’s skin care favorites, in an effort to increase their presence in the natural, high-end product market. Oh…and if anyone cares, Gen X is a fan as well (wink).

Luxury cosmetics firm L’Occitane International SA agreed to buy beauty and skincare brand Elemis for about $900 million, as the maker of organic lotions looks to expand in the U.S. and U.K. with its biggest deal on record.

Hong Kong-listed L’Occitane agreed to buy Elemis from Steiner Leisure Ltd., a portfolio company of private equity firm L Catterton that focuses on consumer investments. The deal is the latest in a spate of acquisitions of high-end skincare brands, with demand for natural beauty products on the rise in Asia — a trend that has also lifted cosmetics giant L’Oreal SA.

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Procter and Gamble offshoot Opté is launching a beauty wand to banish blemishes (DIGITAL TRENDS)

Continue Reading Procter and Gamble offshoot Opté is launching a beauty wand to banish blemishes (DIGITAL TRENDS)

Knowde Take: If Cinderella asked for perfect skin…P&G’s Opté Beauty Wand was the star of this year’s CES.  The device scans and identifies skin discolorations then deposits a small amount of product to effectively cover imperfections.  The result: skin that is even toned and natural with minimal use of makeup!  Bibbidi-bobbidi-awesome.

Well, we have smart mirrors to tell us who’s the fairest of them all, so why not a beauty wand to spirit away age spots? That seems to be the point of the new Opté Precision Skincare system, a new product produced by a Procter and Gamble-backed startup being promoted at CES 2019.

Once known as the Opté Beauty Wand, the digital skin care device is pretty cutting-edge. The device uses a digital camera with blue LED lights to scan and detect areas of skin discoloration, enabling the on-board camera to see up to three times more pigmentation than the human eye. The aforementioned digital camera captures 200 skin images per second, resulting in about 24,000 pictures of skin analyzed with each use.

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