Knowde Take:
The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products which are then dispensed into a capsule selected by the user. No news yet on where we can expect to see the machines, but we’re guessing it won’t be a gas station!
Knowde Take: If Cinderella asked for perfect skin…P&G’s Opté Beauty Wand was the star of this year’s CES. The device scans and identifies skin discolorations then deposits a small amount of product to effectively cover imperfections. The result: skin that is even toned and natural with minimal use of makeup! Bibbidi-bobbidi-awesome.
Once known as the Opté Beauty Wand, the digital skin care device is pretty cutting-edge. The device uses a digital camera with blue LED lights to scan and detect areas of skin discoloration, enabling the on-board camera to see up to three times more pigmentation than the human eye. The aforementioned digital camera captures 200 skin images per second, resulting in about 24,000 pictures of skin analyzed with each use.
Knowde Take: Tech nerds beware…the Consumer Electronic Show (CES) recently welcomed beauty care heavy hitters like Neutrogena, L’Oreal and P&G who descended on Las Vegas to present their latest innovations, from devices that measure your skin’s pH level to apps that analyze your face and provide customized solutions. Only insiders know if Comic-Con is next
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Procter & Gamble is announcing a new feature in its existing online Olay Skin Advisor tool that tells users how old their skin looks. Called Olay Future You Simulation, it uses an algorithm to show users what their skin and face will look like in the future under different scenarios, such as not wearing sunscreen regularly.
Knowde Take:
We love the way this article includes the impact of digital technologies on the markets served by the chemical industry. Remaining relevant means continually evolving to meet the needs of your evolving customer base.
What are the major opportunities from digital in chemicals, and what must leaders do to capture them?
There is a lot of excitement about the potential of digital1 in chemicals, just as there is about digital across society in general. We believe that digital will have a significant impact on many areas of the chemical industry, with the potential to change value chains, lead to higher productivity and more innovation, and create new channels to market. Given all the excitement about digital, it is essential to separate the substance from the hype and carefully evaluate what this will mean for the industry.
