Knowde announces new Customer Experience Platform

Knowde announces new Customer Experience Platform to instantly modernize websites

New solution enables chemical suppliers and distributors to power modern online customer experiences and unlock growth opportunities on their websites

SAN JOSE, CA – MAY 11, 2023 – Knowde has spent the last six years building technology that helps ingredient, polymer, and chemical suppliers transform how their customers discover, engage, and transact with them online. Previously this technology was only available on Knowde’s marketplace, but now businesses can white label this technology and use it on their own website to instantly deliver a better customer experience.

“Despite millions of dollars of investment, most supplier and distributor websites fail to meet customer needs,” said Ali Amin-Javaheri, CEO of Knowde. “Customers want to discover, engage, and transact with suppliers and distributors online. But today’s industry websites don’t support the online buying journey, leading companies to miss out on sales opportunities.”

According to Amin-Javaheri, supplier and distributor websites currently represent an untapped growth opportunity. 

“Every day customers visit supplier and distributor websites, but companies fail to convert those visitors into sales opportunities,” said Amin-Javaheri. “Building an online customer experience that supports the entire buying journey is challenging, and suppliers, distributors, and their agencies often lack the digital and technical skills to take this challenge on themselves,” he added.

Support for customers across the entire buying journey
Knowde’s Customer Experience Platform provides an instant customer experience upgrade to supplier and distributor websites in a matter of weeks. It’s a customizable solution that makes it easy for customers in every industry to:

  • search and browse products, 
  • connect with experts when they have questions, 
  • request documents, samples, and quotes, and,
  • purchase products online with eCommerce tools.

Knowde also makes it easy for companies to configure custom rules for different customer segments, to help streamline customer communications, document and sample requests, repeat orders, and more.

Unlock online growth and drive organic revenue
With Knowde’s new solution, sales teams also benefit from a single platform to get powerful insights into the customer journey and manage leads and requests in one place. Sales teams can close more deals by connecting with high-intent potential customers at the right time — when they’re actively searching for a solution. Using built-in digital sales tools and engagement analytics, sales reps can better understand:  

  • who’s visiting a website,
  • what company they’re from,
  • which products they’re interested in, and,
  • when and how to engage with them.

Suppliers and distributors interested in learning more about Knowde’s turnkey Customer Experience Platform can visit Knowde’s website to schedule a demo.

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About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. Over 8,000 of the world’s largest suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data, allowing businesses to enable their internal teams, power their internal tools, deliver amazing customer experiences on their websites, and expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit

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