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DigitalCommerce360 reports
“Historically, this industry has been dependent on field salespeople, and that can be a very expensive way to interact with customers. Now, all of these
Infographic
The Knowde take: While many industries have embraced digital marketing and sales strategies, chemical companies have lagged behind, even though their customers want a better online
Royal DSM joins the leading digital marketplace for chemicals, ingredients and polymers
“Knowde is changing the game for the chemical industry. With a leading-edge e-commerce platform, access to tens of thousands of procurement and R&D professionals and
Chemical companies see the upside of being customer centric, but many struggle to get it right
Knowde Take: For several years, chemical companies have been told by their customers: “Love your products, not the way you do business.” Some have mistaken
Infiniti’s Industry Experts Highlight the Ideal Steps Forward
Knowde Take: They seem to have saved the best for last. Pricing strategies are a function of cost containment. Expanding and revamping product portfolios requires
Analysis of COVID-19 challenges to the global chemical industry
Knowde Take: The article concludes by stating, “Companies should observe short-term market and demand trends, consider online shopping and digital customer interaction, enhance business models,