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Knowde Take: Beer, cars and Kindles? With it’s latest advertisements airing during the Super Bowl and a marketing budget that exceeded $8B last year, Amazon
Knowde Take: And you thought mom jeans were the worst trend to return to popularity…2019 just witnessed the return of the mullet. Led by K-pop
Knowde Take: What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like
Knowde Take: The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products
Knowde Take: Don’t let it’s relatively modest sales fool you…Drunk Elephant will command a ten figure deal when it sells later this year. Who’s in
Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)
Knowde Take: A multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to