What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like refillable stainless steel deodorant sticks that last up to 8 years. Great for the planet, slightly less awesome for TSA .
Knowde Take: A multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data. (more…)
Knowde Take: P&G just announced a new line of liquid-free cleaning products called, “DS3”. Similar to Listerine’s breath strips, the products are effective, travel-friendly and due to their size, better for the environment than their liquid heavy counterparts. Let’s just hope the Tide Pod Challenge community doesn’t get a hold of these!
Procter & Gamble Co. plans to roll out a brand called DS3, which will include a line of eight liquid-free cleaning products for personal care and the home.
The Cincinnati-based maker of consumer goods (NYSE: PG) said the compact size of DS3 products to clean the face, body and hair makes them travel friendly.
DS3 products are made with what P&G called breakthrough, proprietary technology that eliminates water from the final product, removing 80 percent of weight while reducing 70 percent of space required. (more…)