Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

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Knowde Take: A  multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data.   (more…)

Liquid-free Cleaning Products on the Way From P&G (bizwomen)

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Knowde Take: P&G just announced a new line of liquid-free cleaning products called, “DS3”.  Similar to Listerine’s breath strips, the products are effective, travel-friendly and due to their size, better for the environment than their liquid heavy counterparts.  Let’s just hope the Tide Pod Challenge community doesn’t get a hold of these! 

Procter & Gamble Co. plans to roll out a brand called DS3, which will include a line of eight liquid-free cleaning products for personal care and the home.

The Cincinnati-based maker of consumer goods (NYSE: PG) said the compact size of DS3 products to clean the face, body and hair makes them travel friendly. 

DS3 products are made with what P&G called breakthrough, proprietary technology that eliminates water from the final product, removing 80 percent of weight while reducing 70 percent of space required.  (more…)