“Historically, this industry has been dependent on field salespeople, and that can be a very expensive way to interact with customers. Now, all of these chemical companies are trying to figure…
The Knowde take: While many industries have embraced digital marketing and sales strategies, chemical companies have lagged behind, even though their customers want a better online buying experience. Chemical industry gains a…
“Knowde is changing the game for the chemical industry. With a leading-edge e-commerce platform, access to tens of thousands of procurement and R&D professionals and the latest digital marketing capabilities, Knowde…
Knowde Take: For several years, chemical companies have been told by their customers: “Love your products, not the way you do business.” Some have mistaken their own inward focus for customer…
Knowde Take: They seem to have saved the best for last. Pricing strategies are a function of cost containment. Expanding and revamping product portfolios requires R&D investment, or a strong acquisition…
Knowde Take: The article concludes by stating, “Companies should observe short-term market and demand trends, consider online shopping and digital customer interaction, enhance business models, and search for acquisition opportunities.” Digital…
Knowde Take: Is your sales team resisting the idea of ecommerce? This article outlines the organizational benefits of ecommerce, as well as useful tips to respond to objections: Rather than spending…
Knowde Take: It’s not great news, it’s not unexpected news, but it’s certainly not all bad news. Some sectors didn’t perform poorly, including personal care, nutrition and HI&I. As Mr. Dickson…
Knowde Take: The reporter provides excellent analysis of Google’s plan: “These sweetened deals may help Google attract more sellers, but they’re not enough to give Amazon a meaningful run for its…
Knowde Take: Kudos to Ruckus and Co for having the agility to pivot towards an e-commerce solution so quickly! In the B2B world, such change comes at a much slower pace,…
