Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

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Knowde Take: A  multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data.   (more…)

What Is SEM & Paid Search Marketing? (Search Engine Land)

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Knowde Take:

This article is for all you marketing newbies.  It provides helpful synonyms and acronyms, describes SEM in terms that every layman can understand and includes links to multiple resources for readers that are interested in growing their knowledge beyond the (very) basics.  If you’ve ever had SEM questions you were afraid to ask, you’ll want to read on.

What is SEM?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. (more…)

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide (HubSpot)

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Knowde Take:

HubSpot offers a ton of great articles about advertising on LinkedIn.  This one is for those who’ve done their research and are ready to set up their first campaign.  It won’t take you more than 10-15 minutes to read and is a nice resource for advertisers who lack dedicated account managers.

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

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Getting Started With LinkedIn Ads (Hootsuite)

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Knowde Take:

While LinkedIn is widely considered the premiere advertising platform for companies looking to reach business professionals, the options available to you can depend largely on budget.  This guide doesn’t dwell on the economics (although Hootsuite does offer their LI ad management services), but it does provide you with a comprehensive guide to LI’s various offerings, step-by-step instructions on how to set up a Campaign Manager account and best practices to ensure ad success.

So…. you want to start advertising on LinkedIn? You’ve probably been thinking about it for a while, years even, right? Or maybe, you’re already using pay-per-click techniques on Facebook, Twitter, or Google. And now you’re ready to do the same with LinkedIn.

Either way, we’ve got ya covered.

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Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

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Knowde Take:

Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog.  It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.

Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.

If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.

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The Beginners Guide To SEO (MOZ)

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Knowde Take:

A truly comprehensive guide to SEO.  MOZ does it again by taking you from the basics of SEO to everything you need to know about the value it provides, the factors that determine your rankings and various ways you can improve your scores.  See also the chapter on Search Engine Tools and Services that includes information and resources that can help you improve your website’s accessibility.

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

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Why SEO Is Actually All About Content Marketing (Neil Patel)

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Knowde Take:

We love this article because there are no short-cuts when it comes to SEO.  Unique, rich and helpful content scores high.  Gaming the system results in short-term gains that are likely to relegate you to the 20th page of Google results.  Instead, focus on meeting your customers needs by providing them with the information they need and want.

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

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19 Of The Best Email Marketing Campaigns We’ve Ever Seen (HubSpot)

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Knowde Take:

Fresh out of ideas?  Read this article by Hubspot and get inspired by some of the most entertaining and effective email marketing campaigns of 2018.

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether.

But every now and then, we get a newsletter that’s so good, not only do we read it, but we click it, share it, and recommend it to our friends.

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