Sensapure Flavors is redefining its online customer experience

New customer storefront is powered by Knowde’s Customer Experience Platform

SAN JOSE, CA – JUNE 21, 2023 – Custom flavor house Sensapure Flavors is redefining its online customer experience with the launch of a new customer storefront on its website, powered by Knowde’s turnkey Customer Experience Platform.

Known for its combination of product development expertise and serious flavor chemistry smarts, Sensapure Flavors creates custom flavor systems for many well-known manufacturers and functional food brands in the active lifestyle space. A standalone flavor house since 2017, Sensapure Flavors utilizes its experience gleaned as the former flavor-applications department for an industry-leading manufacturer of sports and nutritional supplements – helping brands and manufacturers solve formulation challenges.

“As part of our sales and marketing strategy, our integrated digital sales platform enables us to offer customers a new way to find and buy our ingredients, to help formulators and food scientists fast-track innovation and procurement teams to improve buying efficiency,” said Scott Rackham, Vice President of Marketing for Sensapure Flavors. 

Sensapure Flavors offers a wide range of natural liquid and powdered flavors, extracts, and emulsions, as well as a variety of masking agents on its new platform. Product development teams can now browse the Sensapure storefront, find the perfect flavors and ingredients, and chat with a product specialist to help solve flavor system issues.

Knowde is the first company to build software tools that transform how companies across every industry discover, engage, and transact with ingredient, polymer, and chemical suppliers online. Its software solutions enable suppliers to launch a full-featured, end-to-end, customizable online customer experience upgrade in weeks.

“For suppliers like Sensapure, delivering the modern online experience that customers expect in the digital era will unlock new revenue streams and create sustainable paths to growth,” said Dan Haas, Chief Commercial Officer for Knowde. “This new customer experience creates a competitive advantage over suppliers that are struggling with outdated websites that make it challenging for customers and prospects to engage at their point of interest.”

R&D, formulation, and procurement professionals interested in Sensapure’s ingredients can visit the company’s website at www.sensapure.store, or its Knowde storefront at https://www.knowde.com/stores/sensapure-flavors. Sign-up on Knowde is free for formulators and R&D and procurement professionals at www.knowde.com. 

Suppliers interested in building a storefront on Knowde’s marketplace or learning more about Knowde’s Customer Experience Platform can contact Haas at dan@knowde.com.

#  #  #

About Sensapure Flavors

Sensapure is a full-service flavor house that specializes in creating liquid and powder flavors for a wide variety of “hard-to-flavor” applications. With our in-house product development/applications lab, Sensapure is capable of creating new products, beverages, and custom flavor systems for most any product type. As Utah’s only full-service flavor house, Sensapure provides flavor design and creation in our state-of-the-art Flavor Lab; flavor matching services through our on-site chromatography lab; data-focused sensory evaluation in our on-site Sensory Lab; and in-house production of hundreds of thousands of pounds of liquid, spray-dry encapsulated, and dry-blend flavors every month. For more information visit: https://sensapure.com.

About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. Over 8,000 of the world’s largest suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data — automatically organizing it into a digital product catalog in weeks — which enables businesses to deliver amazing customer experiences on their websites or expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit www.knowde.com.

Media Relations inquiries:

For Sensapure Flavors, contact Scott Rackham at scott.rackham@sensapure.com

For Knowde, contact John Schmidt at john.schmidt@knowde.com