EM Sullivan Associates, Inc. redefines its online customer experience

New customer storefront is powered by Knowde

SAN JOSE, CA – AUGUST 28, 2024 – North American specialty chemical and fine ingredient distributor EM Sullivan Associates, Inc. is redefining its online customer experience with the launch of a new customer storefront on its website, powered by Knowde.

EM Sullivan Associates offers a wide range of materials for the coatings, adhesives, sealants, and elastomers (CASE); metal working; industrial powders; and industrial and institutional (I&I) cleaning industries.

“With our new storefront, it will be easier than ever for customers to source our CASE ingredients, industrial additives and materials, base chemicals, intermediates, elastomers, composite materials, and ready-to-use products,” said Gene Sullivan, CEO of EM Sullivan Associates.

EM Sullivan Associates’ customer storefront is built using Knowde’s customer experience platform, a feature-rich, turnkey solution that is purpose-built to solve the complexity of the chemical industry. The company’s online product catalog was created using Knowde’s AI-driven master data management solution, which powers a company’s business systems with clean product data, fast-tracks digital transformation, and accelerates business growth.

“Knowde’s software enables suppliers and distributors like EM Sullivan Associates to unlock the power of their product data, which is typically the first step towards achieving digital transformation,” said Ali Amin-Javaheri, CEO of Knowde. “This enables them to deliver a full-featured, end-to-end customer experience solution on their own websites or expand their reach with a storefront on Knowde’s marketplace.”

Formulators, research and development (R&D) professionals, and procurement teams can search EM Sullivan products by chemistry, application, function, technical properties, and more to find what they need quickly. They can also request documents, order samples and receive quotes, and access EM Sullivan Associates experts who can answer technical questions.

Formulators, R&D professionals, and procurement teams can learn more about EM Sullivan Associates by visiting the company’s website at https://www.emsullivan.store/, or its storefront on Knowde at https://www.knowde.com/stores/em-sullivan.      

Chemical suppliers and distributors can learn more about Knowde by visiting https://software.knowde.com.

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About EM Sullivan and Associates, Inc.

EM Sullivan and Associates, Inc., is an independent North American specialty chemical, fine ingredient distributor & sales agency covering CASE, metal working, industrial powders and I&I markets. Through our technical staff and world-class suppliers we deliver solutions and synergies to our core markets taking pride in providing technical acumen to every customer and prospect.  Serving the Paints and Coatings, Adhesives and Sealants, Inks, Construction, Food and Beverage, and Personal Care Industries. For more information, visit https://emsullivan.com.

About Knowde

Knowde’s software and AI technology unlocks digital transformation in the chemical and ingredient industry. The world’s leading chemical producers and distributors trust Knowde to modernize commerce. Knowde is backed by top-tier investors, including Sequoia Capital, Coatue, and sixteen other venture funds. For more information, visit software.knowde.com.

Knowde media contact: John Schmidt, john.schmidt@knowde.com