Leading European PVC and chlor-alkali producer expands digital presence with a Knowde storefront
“Teaming up with Knowde is a significant next step in our digitalization strategy. Our storefront on Knowde increases our online visibility, boosts our e-marketing efforts and offers potential customers another channel to discover our product offerings and connect with us. The Knowde platform is easily accessible and features advanced product search and filter functionalities, which will help us more effectively reach and target potential customers.”
Johan Van Den Broeck, Executive Vice President Commercial for Vynova
Vynova teams with Knowde to expand digital marketing capabilities
SAN JOSE, CA – SEPTEMBER 28, 2020 – Vynova, a leading European PVC and chlor-alkali producer, is expanding its digital presence with a storefront on Knowde, the digital marketplace for chemicals, polymers and ingredients.
Prospective buyers can utilize Knowde for instant, 24/7 access to search and filter products, get quotes and order samples of Vynova’s product portfolio, including:
- the company’s comprehensive range of suspension PVC resins, suitable for a wide range of applications in construction, the medical sector, the automotive industry, in electrical cables and various consumer products;
- various concentrations of caustic soda lye, primarily used for pulp and paper production, water treatment, alumina extraction and cleaning applications; and,
- Vynova’s extensive portfolio of potassium derivatives for a broad range of upstream markets ranging from agrochemicals, food and feed, to pharmaceuticals, consumer care and industrial applications.
“Teaming up with Knowde is a significant next step in our digitalization strategy,” said Johan Van Den Broeck, Executive Vice President Commercial for Vynova. “Our storefront on Knowde increases our online visibility, boosts our e-marketing efforts and offers potential customers another channel to discover our product offerings and connect with us. The Knowde platform is easily accessible and features advanced product search and filter functionalities, which will help us more effectively reach and target potential customers.”
With its leading-edge e-commerce platform, access to tens of thousands of procurement and R&D professionals and the latest digital marketing capabilities, Knowde offers companies like Vynova the ability to expand their customer-facing reach. Knowde will promote Vynova’s products with targeted digital marketing and social media campaigns, and provide robust analytics designed to drive data-driven decision making.
“We’re excited to add an industry-leading company like Vynova to the Knowde platform,” said Ali Amin-Javaheri, CEO of Knowde. “Together, we’re changing the game for the chemical industry. A storefront on Knowde is the easiest, fastest and least expensive way for chemical companies to expand their reach to accelerate organic growth and give their customers the online experience they want.”
Knowde features a proprietary search algorithm that can match buyer needs with what suppliers offer in an effective and frictionless purchasing experience. Knowde gives buyers the ability to search across seller storefronts to find and compare products and request samples and quotes from hundreds of suppliers. All buyers, R&D and marketing professionals receive free access to Knowde.
Throughout 2020, Knowde will continue enhancing Vynova’s online presence, adding new features and capabilities with the ultimate goal of significantly improving the customer experience. To view the Vynova storefront on Knowde, visit: https://www.knowde.com/companies/Vynova.
About Vynova
Vynova is a leading European PVC and chlor-alkali company. Our products play a key role in manufacturing numerous industrial products and consumer goods that improve our quality of life. With production sites in five countries and 1,250 committed employees, we generate annual sales of 1 billion euros.
Established in 2015, Vynova is the chlor-vinyls platform of the International Chemical Investors Group (ICIG). Our product offering comprises multiple grades of suspension PVC (S-PVC), KOH and other potassium derivatives, caustic soda (NaOH) and sodium hypochlorite (NaOCl).
For more information, visit www.vynova-group.com.
About Knowde
Located in Silicon Valley, Knowde is a digital marketplace built for chemistry. As Amazon, eBay and others have modernized and changed the way we research and buy products, so too is Knowde bringing this same revolutionary change to the chemical industry world. For additional information about Knowde, visit www.knowde.com.
For Journalists
Do you have any questions for Vynova about the company’s partnership with Knowde? Please contact Yannick Brusselmans (Vynova Group Communication Manager) at yannick.brusselmans@vynova-group.com or +32 479 32 34 99.
Do you have any questions for Knowde about the company’s partnership with Vynova? Please contact John Schmidt at john.schmidt@knowde.com, or call +1 973-632-8214.
Special note: Join us on September 29 at 11 a.m. EST for ChemTech 2: Investing in the Future, sponsored by Knowde. This is the second in a series of on-line discussions for chemical company leaders, designed to explore the intersection of chemicals and technology. To register, click on this link.
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