“Our customers are already using digital platforms, and we recognize that it’s important for us to meet them where they are in the marketplace. Knowde is uniquely positioned to help us achieve this. With our Knowde storefront, our plant-based ingredients are easily accessible to food and beverage innovators.”
Jack Koberstine, Head of Sales, Food GBU Americas, Roquette
“Customers and innovation are at the heart of our business and we want to leverage opportunities to help their brands keep their innovation pace in a very dynamic market. We are adapting our business model to meet the growing interest of our customers who want an online product selection and buying experience, and our partnership with Knowde will play a key role in this strategy.”
Fernando Miquelarena, Head of North America for Givaudan Taste & Wellbeing
Knowde brings better online buying experience to the Food & Nutrition industry
Using Knowde, research and development (R&D) and procurement professionals for food, beverage and nutrition manufacturers can search, filter, collaborate, request samples and quotes and purchase from every producer on earth – all in one place. This includes access to industry leading suppliers such as Roquette and Givaudan, which today officially launched its new storefront on Knowde.
“Knowde is changing the game for the Food & Nutrition industry. Using Knowde, buyers can efficiently explore the world’s largest catalog of ingredients,” said Ali Amin-Javaheri, co-founder and Chief Executive Officer of Knowde. “Being able to filter by chemistry, application, function, technical properties and more helps buyers find the right product quickly, which can shorten time-to-market for new product development.”
More than a quarter million users visited Knowde each month during 2020. Sign-up for R&D and procurement professionals is free at www.knowde.com, and Knowde supports buyers with a unique concierge service that provides 24/7 access to expert advice and insight on all manufacturer, brand and product pages, and ensures prompt replies to inquiries.
“Our customers are already using digital platforms, and we recognize that it’s important for us to meet them where they are in the marketplace,” said Jack Koberstine, Head of Sales, Food GBU Americas, Roquette. “Knowde is uniquely positioned to help us achieve this. With our Knowde storefront, our plant-based ingredients are easily accessible to food and beverage innovators.”
For companies that sell ingredients to the Food & Nutrition Industry, a storefront on Knowde offers instant access to technology that extends their customer reach. Adding to the value of each storefront, Knowde promotes ingredients from manufacturers with targeted digital marketing and social media campaigns, and provides robust analytics to track key performance indicators, including the number of marketing qualified leads (MQLs) and sales qualified leads (SQLs) generated by the storefronts.
The number of sales leads (MQLs and SQLs) increased 500% during 2020, and currently, one sales lead is being generated every 5 minutes on Knowde.
“Customers and innovation are at the heart of our business and we want to leverage opportunities to help their brands keep their innovation pace in a very dynamic market,” said Fernando Miquelarena, Head of North America for Givaudan Taste & Wellbeing. “We are adapting our business model to meet the growing interest of our customers who want an online product selection and buying experience, and our partnership with Knowde will play a key role in this strategy.”
Manufacturers interested in having a storefront on Knowde can contact Dan Haas, Chief Commercial Officer, at email@example.com.
Roquette is a global leader in plant-based ingredients, a pioneer of plant proteins and a leading provider of pharmaceutical excipients. In collaboration with its customers and partners, the group addresses current and future societal challenges by unlocking the potential of nature to offer the best ingredients for food, nutrition and health markets.
These ingredients respond to unique and essential needs, enable healthier lifestyles and are critical components of life-saving medicines.
Thanks to a constant drive for innovation and a long-term vision, the group is committed to improving the well-being of millions of people all over the world while taking care of resources and territories.
Roquette currently operates in over 100 countries, has a turnover of around 3.7 billion euros and employs 8,670 people worldwide.
Givaudan is the global leader in the creation of flavors and fragrances, with its heritage stretching back over 250 years, the Company has a long history of innovating tastes and scents. From a favorite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2019, the Company employed over 14,900 people worldwide and achieved sales of CHF 6.2 billion and a free cash flow of 12.7% of sales. Let’s imagine together on www.givaudan.com.
About Givaudan Taste & Wellbeing
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavors and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavors, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game changing innovations in food and beverage. Let’s imagine together the future of food. Learn more at www.givaudan.com/taste-wellbeing.
Located in Silicon Valley, Knowde is a digital marketplace built for chemistry. As Amazon, eBay and others have modernized and changed the way we research and buy products, so too is Knowde bringing this same revolutionary change to the chemical industry world. For additional information about Knowde, visit www.knowde.com.
Interested in an interview with Fernando Miquelarena, Head of North America for Givaudan Taste & Wellbeing? Please contact Stephen Collins at firstname.lastname@example.org, or call 1-513-948-3433.
Interested in an interview with Knowde CEO Ali Amin-Javaheri? Please contact John Schmidt at email@example.com, or call 1-973-632-8214.# # #