Knowde adds a global nutrition powerhouse to its digital platform

Kraft Heinz opens a storefront for its food and beverage ingredients

SAN JOSE, CA – MARCH 6, 2024 – Kraft Heinz Ingredients (KHI), a stand-alone, fully autonomous affiliate of The Kraft Heinz Company, has launched a storefront on Knowde, the leading digital customer experience platform for the Food & Nutrition industry.

Chartered to provide the highest quality food ingredients to food manufacturers, KHI offers the flavor, quality, and consistency of America’s favorite brands, made for manufacturing.

Formulators, food scientists, and procurement professionals can now source more than 30 products from KHI for baking, beverage, cereal, confectionery, and snacking applications on Knowde, including cream cheese, neufchâtel cheese, dehydrated marshmallow bits, caramel bits, and marshmallow products. All items are offered in bulk configurations.

“Kraft Heinz Ingredients is the ultimate supplier for quality, consistency, and expertise. Our ingredients help companies elevate the taste and quality of their baked goods and enable them to create innovative and disruptive products. We’re excited about this collaboration with Knowde, and are sure that our Knowde storefront will help us to reach food manufacturers worldwide and enable us to collaborate more effectively with them online,” said Giulia Grimaldi, Customer Development and Execution Senior Manager for Kraft Heinz Ingredients.

Knowde’s industry-leading search capabilities give R&D and procurement professionals the ability to filter by chemistry, application, function, technical properties, and more – including a focus on sustainable ingredients – to find the ingredients they need from KHI quickly. 

“It’s significant that well-known brands trust Knowde to help them unlock the power of product data and accelerate digital transformation. Knowde makes it easier than ever for suppliers to engage, communicate, and transact with customers online,” said Kyle Bastien, Vice President of Sales for Knowde. 

Knowde enables ingredient, polymer, and chemical suppliers and distributors to power their business systems with clean product data so they can fast-track digital transformation and accelerate business growth. 

Using Knowde’s technology, suppliers and distributors can deliver a modern customer experience solution on their own websites or expand their reach with a storefront on Knowde’s marketplace.

With the addition of KHI, Knowde now has more than 36,000 ingredients from 2,100 companies specifically for the food and nutrition industry.

Formulators, R&D professionals, and procurement teams can learn more about KHI by visiting the company’s storefront on Knowde at https://www.knowde.com/stores/kraft-food-ingredients.   

Chemical suppliers and distributors can learn more about Knowde by visiting https://software.knowde.com.

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About The Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. The world’s leading suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data, allowing businesses to enable their internal teams, power their internal tools, deliver amazing customer experiences on their websites, and expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue and Sequoia Capital. For more information, visit www.knowde.com.

Knowde media contact: John Schmidt, john.schmidt@knowde.com