Aromatic Fragrances International (AFI) opens a storefront on Knowde

SAN JOSE, CA – NOVEMBER 1, 2023 – Aromatic Fragrances International (AFI), a family-based business that provides ingredients for aerosol, home fragrance, industrial cleaner, aromatherapy, incense, body oil, and bath and beauty applications, has launched a storefront on Knowde.

Formulators, cosmetic scientists, research and development (R&D) professionals, and procurement teams in the personal care, industrial, and household, industrial, and institutional (HI&I) cleaning industries can now source AFI fragrances on the leading digital customer experience platform for ingredients, polymers, and chemicals. 

“We work with customers to identify fragrances that can give them a real market advantage by creating an emotional brand connection through scent. Our Knowde storefront provides a new channel and additional tools to meet customers where they are in the marketplace, which increasingly is online,” said Byron Chastain, Vice President of Sales for Aromatic Fragrances International.

AFI’s Knowde storefront offers nearly 5,000 fragrances, each of which is handcrafted by a team of experts using a rigorous four-step process. 

Knowde makes it easy for R&D and procurement professionals to find the fragrances that meet their needs faster than ever before, and to request documents, order samples, and access experts who can answer technical questions. Sign-up is always free for R&D and procurement professionals at www.knowde.com.

“Knowde levels the playing field for a family-based business like Aromatic Fragrances International by providing the digital tools that are necessary to move online quickly to reach and engage buyers, nurture leads, and capitalize on new business opportunities,” said Dan Haas, Chief Commercial Officer for Knowde.

Suppliers interested in building a storefront on Knowde can contact Haas at dan@knowde.com.

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About Aromatic Fragrances International

Aromatic Fragrances International was founded in 2013 by Sean Riordan and Josh Thompson. It was created with the goal to help businesses big and small create an emotional connection to their brand through scent. These connections add real market advantage to your soaps, candles, incense, body oils, cleaners, or whatever you make. We like to see ourselves as the rebels of the fragrance industry; bold, inventive, and above all else, family-oriented. With over 50 years of combined experience and 10 years of operation under our belts, we’re confident that we can meet all of your fragrance needs. For more information, visit https://afi-usa.com/.

About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. Over 8,000 of the world’s largest suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data, allowing businesses to enable their internal teams, power their internal tools, deliver amazing customer experiences on their websites, and expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit www.knowde.com.

Knowde media contact: John Schmidt, john.schmidt@knowde.com