BASF is now on Knowde

Knowde adds world’s leading chemical company to its digital platform

SAN JOSE, CA – OCTOBER 11, 2023 – Knowde, the first digital customer experience platform built specifically for ingredients, polymers, and chemistry, has announced it has a new customer in BASF, the world’s leading chemical company.

“This is a huge milestone for Knowde and the future of digitalization in the chemical industry as we continue to redefine the way suppliers and their customers engage, communicate and transact online,” said Ali Amin-Javaheri, co-founder and CEO of Knowde. “The research and development (R&D) and procurement professionals who utilize our marketplace each month to create and formulate the products of tomorrow now have access to significantly more innovative and sustainable chemistry on Knowde.”

BASF’s storefront on Knowde features products for the personal care, food and nutrition, health care and pharmaceuticals, industrial, paints and coatings, automotive and transportation, printing and packaging, building and construction, agricultural and feed, and household, industrial, and institutional (HI&I) cleaning markets. This includes a wide range of products designed to help companies meet their sustainability goals.

In addition, BTC Europe, BASF’s European sales organization for specialty chemicals, has opened a storefront on Knowde, featuring about 2,500 products.

“Increasingly, customers are demanding a better, online buying experience,” said Tobias Dratt, President, Global Business Services for BASF. “One of Knowde’s key features is its powerful search capabilities, enabling customers to explore materials by chemistry, application, function, and technical properties, including a focus on sustainable ingredients.”  

Formulators and R&D and procurement professionals can utilize Knowde to contact experts from BASF and BTC Europe and request documents, samples and quotes. For formulators and R&D professionals, this helps shorten development time and enables companies to get products to market faster. For buyers, it simplifies the process of sourcing materials.

Formulators, R&D professionals, and buyers can sign up for free, 24/7 access to Knowde at  

Seven of the world’s 10 largest chemical companies are among the 8,000 suppliers now on Knowde. For suppliers and distributors, Knowde offers the technology they need to move online quickly and engage, nourish, and drive sales leads while lowering costs, unlocking new revenue streams, and creating sustainable paths to growth. For more information, contact Dan Haas, Chief Commercial Officer, at

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About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. Over 8,000 of the world’s largest suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data, allowing businesses to enable their internal teams, power their internal tools, deliver amazing customer experiences on their websites, and expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit

Knowde media contact: John Schmidt,