Croda extends storefront agreement with Knowde

“Knowde has been an important element of our digital marketing and sales engagement with our customers in the United States for the last few years. Based on our past history of success with our storefront with Knowde, we’re looking forward to achieving even greater results from expanding our home care presence on their platform from a regional interface to a global one.”

Scott Tuchinsky, Home Care Sales Director for Croda

“The decision by Croda to extend its relationship with Knowde sends an important signal to the chemical industry. Leading companies recognize the value that Knowde delivers, and are benefitting from our cutting-edge platform and our ability to connect them with buyers. We offer companies like Croda instant digital capabilities without the time and expense of building a new platform.”

Ali Amin-Javaheri, co-founder and Chief Executive Officer of Knowde

Croda extends storefront agreement with Knowde

SAN JOSE, CA – MARCH 9, 2021 – Croda, one of the flagship Home Care  suppliers on Knowde, has expanded its Knowde storefront to provide global coverage under a new, multi-year agreement. 

“Knowde has been an important element of our digital marketing and sales engagement with our customers in the United States for the last few years,” said Scott Tuchinsky, Home Care Sales Director for Croda. “Based on our past history of success with our storefront with Knowde, we’re looking forward to achieving even greater results from expanding our home care presence on their platform from a regional interface to a global one.”

The world’s leading marketplace for ingredients, polymers and chemistry, Knowde connects Croda and other suppliers to tens of thousands of research and development (R&D) and procurement professionals 24/7. Knowde offers buyers advanced tools that make it easier for them to find what they need fast, and get to market faster. 

Croda’s storefront will now expand to represent its global home care business, showcasing more than 250 of the company’s innovative, high-value products, including the company’s 100% renewable, 100% bio-based ECO range of surfactants.

“The decision by Croda to extend its relationship with Knowde sends an important signal to the chemical industry,” said Ali Amin-Javaheri, co-founder and Chief Executive Officer of Knowde. “Leading companies recognize the value that Knowde delivers, and are benefitting from our cutting-edge platform and our ability to connect them with buyers. We offer companies like Croda instant digital capabilities without the time and expense of building a new platform.”

For the first time ever, Knowde enables buyers to search, learn, engage, sample, quote and purchase from every major producer on earth – all in one place. Buyers are able to search by chemistry, application, function, technical properties and more in order to find the right product quickly and shorten time-to-market for new product development. 

Each month, buyers conduct 295,000 searches and request nearly 6,000 samples and 1,200 quotes. On average, Knowde generates one qualified sales lead every five minutes.

Knowde provides suppliers with all the technology required to move online quickly and meet the new needs of customers who want a better online buying experience.

Sign-up for R&D and procurement professionals is free at www.knowde.com

Manufacturers interested in having a storefront on Knowde can contact Dan Haas, Chief Commercial Officer, at dan@knowde.com.

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About Croda

More at www.croda.com

Established in 1925, Croda is the name behind sustainable, high performance ingredients and technologies in some of the world’s most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere.

Croda is a FTSE100 company with over 4,500 passionate and innovative employees, working across manufacturing sites and offices around the world with a shared Purpose to use Smart Science to Improve Lives™. As part of this Purpose, and with around two thirds of its organic raw materials already from bio-based sources, Croda has committed to be the most sustainable supplier of innovative ingredients, becoming Climate, Land and People Positive by 2030.

About Knowde

Located in Silicon Valley, Knowde is a digital marketplace built for chemistry. As Amazon, eBay and others have modernized and changed the way we research and buy products, so too is Knowde bringing this same revolutionary change to the world of ingredients, polymers and chemistry. For additional information about Knowde, visit www.knowde.com.

For Journalists

Interested in an interview with Scott Tuchinsky, Home Care Sales Director, Croda? Please contact Emily Walton by email at emily.walton@croda.com.

Interested in an interview with Knowde CEO Ali Amin-Javaheri? Please contact John Schmidt at john.schmidt@knowde.com, or call 1-973-632-8214.

 

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