Royal DSM joins the leading digital marketplace for chemicals, ingredients and polymers
“Knowde is changing the game for the chemical industry. With a leading-edge e-commerce platform, access to tens of thousands of procurement and R&D professionals and the latest digital marketing capabilities, Knowde gives companies like DSM instant customer-facing digital transformation. We’re thrilled that DSM has launched a store on the Knowde platform. This will make it easier than ever for customers to find DSM products and interact directly with DSM experts. A new option for digital transformation is now here for the chemical industry, and DSM is at the forefront of transforming the way customers work.”
Ali Amin-Javaheri, CEO of Knowde
Royal DSM teams with Knowde
SAN JOSE, CA – AUGUST 19, 2020 – Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, is expanding the digital presence for its Personal Care and Aroma products by teaming up with Knowde, the leading digital marketplace for chemicals, ingredients and polymers.
DSM’s new storefront on Knowde enables buyers to search and filter products, get quotes and order samples. Current DSM buyers and prospective customers can utilize Knowde for instant, 24/7 access to DSM’s storefront, which features 43 DSM brands and 115 high-performance ingredients for key customer markets including skin care, hair care, sun care, bath and body care, color cosmetics, fragrance, oral care and nail care.
“Digital interactions and e-commerce are becoming increasingly important to the chemical industry, and DSM is embracing this transformation and exploring a wide range of possibilities,” said Rishabh Pande, Vice President, Marketing & Innovation, DSM Personal Care & Aroma. “Our new Knowde storefront is an important step that enables us to expand our digital presence and reach and provide an enhanced customer experience.”
With a proprietary search algorithm driven by a unified, governing taxonomy and advanced AI technologies, Knowde lets buyers find, compare, consider, and sample products from hundreds of producers all in one place. All buyers, R&D and marketing professionals receive free access to Knowde.
Knowde provides buyers with the information, speed and convenience of a cutting-edge online experience in which they can receive a quote, add to their cart, review their intended purchase, and checkout. Should buyers have questions, Knowde’s unique concierge service gives them 24/7 access to expert advice and insight on all manufacturer, brand and product pages.
Adding to the value of its storefront, Knowde promotes DSM’s products with targeted digital marketing and social media campaigns and provides robust analytics to track key performance indicators.
“Knowde is changing the game for the chemical industry. With a leading-edge e-commerce platform, access to tens of thousands of procurement and R&D professionals and the latest digital marketing capabilities, Knowde gives companies like DSM instant customer-facing digital transformation,” said Ali Amin-Javaheri, CEO of Knowde.
He added, “We’re thrilled that DSM has launched a store on the Knowde platform. This will make it easier than ever for customers to find DSM products and interact directly with DSM experts. A new option for digital transformation is now here for the chemical industry, and DSM is at the forefront of transforming the way customers work.”
Throughout 2020, Knowde will continue enhancing DSM’s online presence, adding new features and capabilities with the ultimate goal of significantly improving the customer experience. To view the DSM storefront on Knowde, visit: https://www.knowde.com/companies/dsm.
DSM – Bright Science. Brighter Living.™
Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at www.dsm.com.
About Knowde
Located in Silicon Valley, Knowde is a digital marketplace built for chemistry. As Amazon, eBay and others have modernized and changed the way we research and buy products, so too is Knowde bringing this same revolutionary change to the chemical industry world. For additional information about Knowde, visit www.knowde.com.
For Journalists
Interested in an interview with Rishabh Pande, Vice President, Marketing & Innovation, DSM Personal Care & Aroma? Please contact Madina Sautovaat at madina.sautova@dsm.com, or call +41 61 815 72 11.
Interested in an interview with Knowde CEO Ali Amin-Javaheri? Please contact John Schmidt at john.schmidt@knowde.com, or call 973-632-8214.
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