Procter and Gamble offshoot Opté is launching a beauty wand to banish blemishes (DIGITAL TRENDS)

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Knowde Take: If Cinderella asked for perfect skin…P&G’s Opté Beauty Wand was the star of this year’s CES.  The device scans and identifies skin discolorations then deposits a small amount of product to effectively cover imperfections.  The result: skin that is even toned and natural with minimal use of makeup!  Bibbidi-bobbidi-awesome.

Well, we have smart mirrors to tell us who’s the fairest of them all, so why not a beauty wand to spirit away age spots? That seems to be the point of the new Opté Precision Skincare system, a new product produced by a Procter and Gamble-backed startup being promoted at CES 2019.

Once known as the Opté Beauty Wand, the digital skin care device is pretty cutting-edge. The device uses a digital camera with blue LED lights to scan and detect areas of skin discoloration, enabling the on-board camera to see up to three times more pigmentation than the human eye. The aforementioned digital camera captures 200 skin images per second, resulting in about 24,000 pictures of skin analyzed with each use.

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The Future of Beauty is on Display at CES (CNN BUSINESS)

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Knowde Take: Tech nerds beware…the Consumer Electronic Show (CES) recently welcomed beauty care heavy hitters like Neutrogena, L’Oreal and P&G who descended on Las Vegas to present their latest innovations, from devices that measure your skin’s pH level to apps that analyze your face and provide customized solutions.  Only insiders know if Comic-Con is next (wink).

Las Vegas (CNN)Beauty companies want to bring high-tech solutions to your face.

Companies such as Procter & Gamble, L’Oreal and Neutrogena have descended on the Consumer Electronics Show in Las Vegas to show off beauty gadgets, apps and the future of their stores.

Considering the beauty industry is more guided by trends than any other fast-moving consumer goods sector, according to Nielsen data, it’s no surprise brands are increasingly turning to tech to stay competitive. The global cosmetics market is expected to reach $863 billion by 2023, up from $532 billion in 2017.

Procter & Gamble is announcing a new feature in its existing online Olay Skin Advisor tool that tells users how old their skin looks. Called Olay Future You Simulation, it uses an algorithm to show users what their skin and face will look like in the future under different scenarios, such as not wearing sunscreen regularly.

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A Harvard-Trained Dermatologist Launches A Skin-Caring Luxury Hair Care Line (Forbes)

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Knowde Take: Inspiring interview with Dr. Iris Ruben, the founder of skin-friendly hair care line: SEEN.  Despite a lucrative career as a Harvard-trained dermatologist, Dr. Ruben launched SEEN with the goal of reducing acne caused by pore-clogging luxury hair care products. Anyone else feeling like an under-achiever?

The secret to great skin may be better hair care, according to Dr. Iris Rubin, M.D.

Dr. Rubin is a board-certified dermatologist with laser and cosmetic fellowship training, a graduate of Harvard Medical School and a former pediatric laser surgeon at Children’s National Medical Center. Now, she’s adding beauty entrepreneur to her resume. As a dermatologist, she saw numerous patients with breakouts, including the anxiety and insecurities that come with them. It became a personal problem for Dr. Rubin when she experienced breakouts after salon visits. After some research, she traced the breakouts back to a surprising source: the salon’s high-level hair products. The products’ ingredients would rinse down the face and body in the shower, coming into contact with the face, neck, chest and back — often causing acne in these areas. They can also leave a residue on towels and pillowcases that can transfer to your face and body.

Dr. Rubin decided that she nor her patients should have to choose between beautiful hair and beautiful skin, thus Seen was born.  Seen’s breakthrough patented formulas are a game-changer that fuses hair care and skin care. The core technology in the Seen collection is based on a careful curation of ingredients – optimized and balanced to minimize pore-clogging. Seen products use many natural ingredients and safe synthetics when necessary to prevent skin irritation. They are formulated without parabens, sulfates, phthalates, silicones, or dyes and are gluten-free. To achieve this balance between hair care and skin care — as well as all-natural and safe synthetics — took years of research and trials. The Founder and Chief Medical Officer of Seen explains what motivated her to search for and formulate this beauty solution. Dr. Rubin also shares why she left her dermatology career and leap into creating products for better skin and hair.

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Liquid-free Cleaning Products on the Way From P&G (bizwomen)

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Knowde Take: P&G just announced a new line of liquid-free cleaning products called, “DS3”.  Similar to Listerine’s breath strips, the products are effective, travel-friendly and due to their size, better for the environment than their liquid heavy counterparts.  Let’s just hope the Tide Pod Challenge community doesn’t get a hold of these! 

Procter & Gamble Co. plans to roll out a brand called DS3, which will include a line of eight liquid-free cleaning products for personal care and the home.

The Cincinnati-based maker of consumer goods (NYSE: PG) said the compact size of DS3 products to clean the face, body and hair makes them travel friendly. 

DS3 products are made with what P&G called breakthrough, proprietary technology that eliminates water from the final product, removing 80 percent of weight while reducing 70 percent of space required.  (more…)

Lady Gaga Quietly Launched a Website for Her Rumored Beauty Line, Haus Beauty (Elle)

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Knowde Take:

Will 2019 see Lady Gaga join the ranks of beauty care superstars like Kylie, Jlo and Rihanna?  The recent launch of a website for her rumored beauty line, Haus Beauty, could mean we will soon see her unique spin on cosmetics, perfume and skincare.  We can’t wait to learn what products are critical to creating a poker face.

2018 has been major for Lady Gaga: She starred in her first feature film A Star Is Born, got “Shallow” nominated for three 2019 Grammy Awards, and just launched “Enigma,” her Las Vegas concert residency. Just when you thought she was done, on the last day of the year internet sleuths noticed HausBeauty.com—a website for her rumored beauty line—officially went live. Is Gaga going to pull a Rihanna/Fenty Beauty in 2019?

For now, the website is just a blank, black site where you can input your email address. There is nothing on the site that shares more information about the beauty line yet.

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Stability Testing Guidance for Product Safety and Shelf-life Insight (Cosmetics & Toiletries)

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Knowde Take: Formulators will appreciate this important reminder about formulation stability guidelines. They may not be as exciting as the latest trends, but they are critical to maintaining a strong brand reputation because nothing says “dodgy” like unstable shelf products :).

While it is generally good manufacturing practice, neither the U. S. Food and Drug Administ­ration (FDA) nor the European Commission require cosmetic manufacturers to conduct stability testing on products before commercially marketing them. Regardless, routine stability testing can provide cosmetic manufacturers critical data about their product’s safety and shelf life.

Such information can prove useful to companies both externally and internally; externally in terms of creating successful products, and internally in terms of product development, material procurement and management, and lifecycle management. This paper provides an overview of the basics manufacturers should consider when developing a stability testing protocol for cosmetic products.

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Kenya has potential to become personal care industry hub (Business Daily)

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Knowde Take:

Is Kenya the personal care industry’s next hub?  Find out how a strong focus on innovation and a growing youth market could put Kenya on the personal care industry’s map.

Since the Austrian scholar Joseph Schumpeter identified innovation as a disruptive economic force over six decades ago, the concept has acquired great significance in business.

Firms globally have since embraced innovation as the cornerstone of their competition strategy. With consumers becoming more demanding and sophisticated, innovation has truly become the paramount differentiator between businesses. Innovation can be simply defined as new ideas or creative ways of doing things and conducting business. Talking innovation is however the easy part; leveraging its influence to keep up with ever-changing consumer demands and expectations requires hard work. Innovation has emerged as a key parameter in the personal care and beauty industry where consumer expectations are in constant flux.

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Former P&G CEO to help lead $1B tech firm with major Cincinnati operation (Cincinnati Business Courier)

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Knowde Take:

From CPG to Silicon Valley…Bob McDonald, former CEO of P&G, joins the board of digital experience provider: Quotient Technology, Inc. Read on to learn why he feels bullish about their digital solutions.

Former Procter & Gamble Co. CEO Bob McDonald has been appointed to the board of Quotient Technology Inc., a $1 billion Silicon Valley tech firm that works closely with P&G and has more than 200 employees in Cincinnati.

McDonald, 65, an Indian Hill resident who was chief executive of the Cincinnati-based maker of consumer goods such as Tide detergent (NYSE: PG) from 2009 until he retired from P&G in May 2013, is expected to provide Quotient with insights on the consumer-packaged goods and retail industries.

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A new class of wellness beverages is trying to change how we think about beauty (Glossy)

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Knowde Take:

Beauty from a can?  Wellness beverage companies are currently targeting consumers interested in cultivating beauty from the inside-out.  We haven’t cracked one yet, but we’re willing to give it a try (it sounds a lot easier than going to the gym).

Much in the way that fashion has gone through upheavals and paradigm shifts in the past decade — like Lululemon bringing athleisure to the masses or how the luxury market is now enamored with casual streetwear — so is beauty, increasingly blending into wellness and vice versa.

Wellness is not a vertical product category — as it stands, it can pervade almost every aspects of a person’s life. There’s workplace wellness, wellness apps, wellness festivals and wellness retreats from SoulCycle and wellness hotels from Equinox. In fact,  beauty, personal care, and anti-aging products within the wellness sector grew over 4 percent to nearly $1.1 billion in 2017, according to the Global Wellness Institute; the beauty supplements category, specifically, is expected to rise to $6.8 billion globally by 2024, up from $3.5 billion in 2016, according to Statista.

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Influence Peddler: Chemist Confessions, The Instagram Duo Busting Beauty Myths (WWD)

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Knowde Take:

Clean beauty = meh?  Meet the two ex-L’Oreal Skincare Scientists that became social media gurus by providing their insights on the products and ingredients that benefit your skin.  Advertisement-free and wholly science-based, Chemist Confessions is the place to go for straight-forward skincare advice unimpacted by trends and marketing dollars.

Victoria Fu and Gloria Lu used to be skin-care chemists at L’Oréal. Now, they tackle ingredient misconceptions via their growing Instagram account, Chemist Confessions.

Less than a year after launch, Chemist Confessions has racked up a following of more than 40,000 by sharing ingredient-focused educational content and decoding the ingredient lists of popular products by buzzy brands such as Drunk Elephant, Dr. Jart and Summer Fridays. The account, which doesn’t feature paid advertising or brand partnerships, is an outlier on a platform where beauty posts are often entertainment-based or of the sponsored variety. And, unlike aspiring influencers, Fu and Lu don’t have to play the algorithm game to establish credibility with their followers. Their degrees — from The University of California San Diego and Cornell, respectively — do that for them. (more…)