Knowde advancing digital transformation in the chemical industry

SAN JOSE, CA – JANUARY 24, 2024 – Knowde today announced record results for 2023, driven by the launch of software solutions that enable chemical suppliers and distributors to deliver an improved customer experience on their own websites and continued marketplace growth.

“Our goal is to transform the entire industry,” said Ali Amin-Javaheri, CEO of Knowde. “There has been a generational shift on the buyers’ side, where research and development (R&D) and procurement teams are getting younger and are looking to do more online. It’s critical for suppliers and distributors to have effective tools to find and engage these customers online.”

Transformation for Supplier and Distributor Websites

During 2023, Knowde introduced product information management (PIM) and customer experience platform offerings designed to help suppliers and distributors transform their websites. Several suppliers have already announced the selection of Knowde’s customer portal technology to power their own websites, including Callisons, Sensapure Flavors, and Gateway Food Products.

“Before a company can achieve digital transformation, it must solve the problem of disorganized product data. Knowde’s core strength is the ability to take unstructured product information and create a database that makes it easier for buyers to find information. That data can be pushed anywhere, whether it’s our marketplace or a company’s website, where it can be combined with our full-featured customer experience platform,” said Amin-Javaheri.

Increased Marketplace Activity

For the second consecutive year, Knowde recorded significant growth in user activity on its marketplace. More than 2.9 million unique online visitors – a 100% increase vs. 2022 and an average of 241,000 per month – utilized Knowde to discover ingredients and raw materials and gain access to technical experts during 2023. This includes customers from innovative companies in every industry, such as:

• Unilever,
• 3M,
• Estee Lauder, and,
• Procter & Gamble.

“With more R&D and procurement professionals using Knowde to source raw materials and alternative suppliers, we continue to see increases in sample and quote requests, sales leads, and online transactions,” said Amin-Javaheri.

Knowde has more than 8,000 supplier storefronts and 230,000 ingredients, polymers, and chemical products listed on its platform. Major supplier announcements during the past 12 months included: 

• BASF,
• SABIC,
• ADM Biosolutions, and,
• Lamberti Personal Care.

Leading Discussion on Transformation Topics

To help advance digitalization in the industry, Knowde introduced several initiatives during 2023: 

• an executive summit for industry leaders,
• an executive interview series featuring forward-thinking executives who share their insights on digitalization topics, and, 
• a digital innovation award to recognize companies that are advancing digital technology. 

Externally, Knowde was featured in chemical industry, business-to-business, and eCommerce publications during the past 12 months, including: 

• Chemical Week,
• C&E News,
• Digital Commerce 360, and,
• TECHBLITZ.

Additionally, Amin-Javaheri provided insights regarding digital transformation topics for:

• The Chemical Show,
• The Chemical Week podcast,
• The ICIS Chemical Business Think Tank, and,
• The Adhesives & Sealants Industry podcast.

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About Knowde

Knowde is the digital customer experience platform designed specifically for the ingredient, polymer, and chemical industries. Over 8,000 of the world’s largest suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of product data, allowing businesses to enable their internal teams, power their internal tools, deliver amazing customer experiences on their websites, and expand their reach by listing their products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue, Sequoia Capital, Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global, Mantis VC, Knollwood, 8VC, and FJ Labs. For more information, visit www.knowde.com.

Knowde media contact: John Schmidt, john.schmidt@knowde.com