Knowde storefront delivers value for Perstorp
“We’re extremely pleased with the results that our Knowde storefront and targeted marketing programs have delivered, which helped contribute to a successful year for us. With Knowde, we were able to expand our online presence, engage new customers and generate leads that we could convert into sales.”
Bo Haggman, Senior Director, Customer Excellence, Perstorp AB
“This is the value that Knowde offers to suppliers like Perstorp AB. Knowde has all the technology required to move online quickly to meet the new needs of customers who want a better online buying experience. Knowde provides cutting-edge digital marketing capabilities to help suppliers extend their market reach, and rich analytics to guide data-driven decision making.”
Dan Haas, Chief Commercial Officer, Knowde
Perstorp AB extends storefront agreement with Knowde
SAN JOSE, CA – JUNE 16, 2021 – Perstorp AB, a leading global specialty chemicals innovator, has signed a new, multi-year agreement to expand its storefront on Knowde, the world’s leading marketplace for ingredients, polymers and chemistry.
“We’re extremely pleased with the results that our Knowde storefront and targeted marketing programs have delivered, which helped contribute to a successful year for us,” said Bo Haggman, Senior Director, Customer Excellence, Perstorp AB. “With Knowde, we were able to expand our online presence, engage new customers and generate leads that we could convert into sales.”
One of the first major chemical companies to join Knowde, Perstorp AB’s storefront initially included standalone products for targeted customers in Europe and North America. Knowde’s digital marketing team worked with Perstorp AB to develop monthly campaigns designed to drive traffic to the storefront. Within six months, storefront traffic grew at a double-digit rate and qualified sales leads, including requests for samples and quotes, were being generated.
Perstorp AB has since added more products, and is focusing on the Industrial, Automotive & Transportation, Paints & Coatings, Printing & Packaging, Home & Personal Care, Healthcare & Pharma, Agriculture, Building & Construction and Food & Nutrition markets.
“This is the value that Knowde offers to suppliers like Perstorp AB,” said Dan Haas, Knowde’s Chief Commercial Officer. “Knowde has all the technology required to move online quickly to meet the new needs of customers who want a better online buying experience. Knowde provides cutting-edge digital marketing capabilities to help suppliers extend their market reach, and rich analytics to guide data-driven decision making.”
Knowde connects Perstorp AB and other suppliers to tens of thousands of research and development (R&D) and procurement professionals 24/7. Knowde offers buyers advanced tools that make it easier for them to search, learn, engage, sample, quote and purchase from every major producer on earth – all in one place.
Buyers are able to search by chemistry, application, function, technical properties and more in order to find the right product quickly and shorten time-to-market for new product development. Sign-up for R&D and procurement professionals is free at www.knowde.com.
Manufacturers interested in learning more about the benefits of a Knowde storefront can contact Haas at dan@knowde.com.
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About Perstorp
Perstorp is a leading specialty chemicals innovator with more than 135 years of experience. From mobile phones to local dairy farms to towering wind turbines, Perstorp is truly everywhere. The company delivers solutions in organic chemistry, process technology and application development that lead to high-growth niches such as powder and UV-cured coatings, plasticizers, synthetic lubricants and grain preservation. Perstorp innovations provide essential properties for products used at home, in cars and at work. For additional information visit www.perstorp.com.
About Knowde
Located in Silicon Valley, Knowde is a digital marketplace built for chemistry. As Amazon, eBay and others have modernized and changed the way we research and buy products, so too is Knowde bringing this same revolutionary change to the world of ingredients, polymers and chemistry. For additional information about Knowde, visit www.knowde.com.
Knowde Media Contact
John Schmidt
Email: john.schmidt@knowde.com
Phone: 973-632-8214
