DuPont Transportation & Industrial Partners with Knowde to Provide Customers with Leading-edge Digital Experience

Continue Reading DuPont Transportation & Industrial Partners with Knowde to Provide Customers with Leading-edge Digital Experience

Knowde Take: We’re thrilled that DuPont is launching a store on the Knowde platform. This will make it easier than ever for customers to find DuPont products and interact directly with…

Amazon’s Marketing Spend Soars to $8.2bn to Rival P&G and Unilever (Campaign)

Continue Reading Amazon’s Marketing Spend Soars to $8.2bn to Rival P&G and Unilever (Campaign)

Knowde Take:

Beer, cars and Kindles?  With it’s latest advertisements airing during the Super Bowl and a marketing budget that exceeded $8B last year, Amazon just joined the ranks of mega-marketers like P&G and Unilever!  Expect to see more Amazon offerings alongside those of your favorite personal care companies (or cars or beer).

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ATEEZ’s Hoongjoong Just Proved Embellished Mullets Are Officially a Trend (Allure)

Continue Reading ATEEZ’s Hoongjoong Just Proved Embellished Mullets Are Officially a Trend (Allure)

Knowde Take:

And you thought mom jeans were the worst trend to return to popularity…2019 just witnessed the return of the mullet.  Led by K-pop idols who are adding embellishments like braids and tags, the “party in the back” is even crazier now.  Will hair care companies take note?

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Unilever Innovates Durable, Reusable and Refillable Packaging To Eliminate Waste (Unilever)

Continue Reading Unilever Innovates Durable, Reusable and Refillable Packaging To Eliminate Waste (Unilever)

Knowde Take:

What’s new about sustainable packaging? Just ask Loop Industries, the company that’s partnering with numerous large CPGs to create sustainable packaging solutions like refillable stainless steel deodorant sticks that last up to 8 years.  Great for the planet, slightly less awesome for TSA (wink).

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BASF and B2B Cosmetics form personal care partnership (IE Industry Europe)

Continue Reading BASF and B2B Cosmetics form personal care partnership (IE Industry Europe)

Knowde Take:

The personalization trend just met the vending machine…BASF and B2B Cosmetics’ latest technology allows users to create their own individualized personal care products which are then dispensed into a capsule selected by the user. No news yet on where we can expect to see the machines, but we’re guessing it won’t be a gas station!

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Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

Continue Reading Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

Knowde Take: A  multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data.   (more…)

Exclusive: The The Laundress Founders Come Clean About Why They Sold To Unilever (Fast Company)

Continue Reading Exclusive: The The Laundress Founders Come Clean About Why They Sold To Unilever (Fast Company)

Knowde Take: Fashionable laundry detergent from Unilever?  Lifestyle home-cleaning company, Laundress, was just acquired for $100M. Read on to learn why this confluence of middle and high end makes sense.  (more…)

Remembering Jean Ann Ford from Benefit and Brandon Truaxe from Deciem

Continue Reading Remembering Jean Ann Ford from Benefit and Brandon Truaxe from Deciem

Knowde Take: While personal care brands can come and go in the trend-based and fiercely competitive market of today, creative genius will always prevail.  A huge thank you to Jean Ann Ford and Brandon Truaxe whose contributions to personal care leave lasting legacies in the forms of their companies: Benefit and Deciem.  (more…)

Unilever joins Nouryon’s Imagine Chemistry (The Chemical Engineer)

Continue Reading Unilever joins Nouryon’s Imagine Chemistry (The Chemical Engineer)

Knowde Take: Green, sustainable and innovative…what’s not to love? Nouryon’s 3rd annual Imagine Chemistry challenge brings together start ups, scaleups and other partners like personal care powerhouse, Unilever, in an effort to accelerate innovation and create value for customers. Interested in entering the challenge?  Don your thinking caps and bring your small particle solutions to the table.  You’ve got until March 8th!

NOURYON has launched the 3rd edition of Imagine Chemistry, a collaborative challenge which aims to accelerate innovation in chemistry. The chemicals company has also expanded the scheme’s partnership to include Unilever and other organisations.

Through Imagine Chemistry, Nouryon works with startups, scaleups and other partners to advance sustainable innovation. Winners work with Nouryon as equal partners to bring their ideas to market.

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