What Is SEM & Paid Search Marketing? (Search Engine Land)

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This article is for all you marketing newbies.  It provides helpful synonyms and acronyms, describes SEM in terms that every layman can understand and includes links to multiple resources for readers that are interested in growing their knowledge beyond the (very) basics.  If you’ve ever had SEM questions you were afraid to ask, you’ll want to read on.

What is SEM?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. (more…)

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide (HubSpot)

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HubSpot offers a ton of great articles about advertising on LinkedIn.  This one is for those who’ve done their research and are ready to set up their first campaign.  It won’t take you more than 10-15 minutes to read and is a nice resource for advertisers who lack dedicated account managers.

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

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Getting Started With LinkedIn Ads (Hootsuite)

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While LinkedIn is widely considered the premiere advertising platform for companies looking to reach business professionals, the options available to you can depend largely on budget.  This guide doesn’t dwell on the economics (although Hootsuite does offer their LI ad management services), but it does provide you with a comprehensive guide to LI’s various offerings, step-by-step instructions on how to set up a Campaign Manager account and best practices to ensure ad success.

So…. you want to start advertising on LinkedIn? You’ve probably been thinking about it for a while, years even, right? Or maybe, you’re already using pay-per-click techniques on Facebook, Twitter, or Google. And now you’re ready to do the same with LinkedIn.

Either way, we’ve got ya covered.

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Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

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Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog.  It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.

Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.

If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.

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The Beginners Guide To SEO (MOZ)

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A truly comprehensive guide to SEO.  MOZ does it again by taking you from the basics of SEO to everything you need to know about the value it provides, the factors that determine your rankings and various ways you can improve your scores.  See also the chapter on Search Engine Tools and Services that includes information and resources that can help you improve your website’s accessibility.

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

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2018 A-Z Email Marketing Guide (SendGrid)

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As the title suggests, this article provides an alphabetically-organized guide to SendGrid’s top terms, concepts and tricks to optimize the performance of your email marketing campaigns.  Some of the associations are a little rough (“don’t jinx yourself” for “J”?), but overall, the information and advice is spot on.

Be an email marketing overachiever by brushing up on our top 26 email marketing best practice tips, tricks, and terms (gold star not included).

As the primary driver of customer acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program.

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Search Engine Marketing: What It Is & How To Do It Right (Wordstream)

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Great resource for beginners that want to understand the difference between SEO and SEM and how keywords, ad auctions and quality scores all play a role in determining when and where your ads will be placed.  Don’t get distracted by the strong promotional element of the article, it offers straight-forward explanations of all the major elements of SEM in a concise fashion.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

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How To Choose A Good SEO Company For Your Business (MOZ)

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MOZ doesn’t just provide awesome SEO software.  Their Whiteboard Friday posts help explain sometimes complicated concepts in an informal, highly entertaining and visually interesting way.  This article and video provides Rand Fishkin’s tips on common mistakes you’ll want to avoid as well as his recommended process for choosing an SEO company.

This week we’re going to chat about how to choose a good SEO company, a consultant or an agency. It could be an independent person.

What I want to do as we get into this is help you to understand some of the mechanics behind SEO consulting work. This is a critical hire, because if SEO is important to your business, then the choice of which company or person to use is going to have a huge impact, probably one of the biggest impacts on whether you get great results.

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5 Actionable Google Analytics Reports To Improve Your Marketing Today (Neil Patel)

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Neil Patel’s blog has a wealth of information for marketers that are just getting started on SEO as well as those looking to refine their approach.  This article written by Brad Smith of Codeless provides insights on 5 Google Analytics reports that can help you improve your site for search and increase conversions by effectively funneling traffic.

This isn’t a 101-style post. It’s assuming you’ve got the basics down.

You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly).

But you want action. You want to figure out how to move the needle in as short amount of time as possible.

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