Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

Continue Reading Unilever Is Working On A Cross-Media Measurement Model To Help Gauge Campaign Effectiveness (ADWEEK)

Knowde Take: A  multi-channel approach is critical to engaging today’s customers so it’s no surprise that Unilever is working on building a cross-media measurement model to better gauge their campaigns’ overall performance. Efficient, smart and waaay past the capabilities of most companies who collect (then sit on) big data.   (more…)