Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

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Knowde Take:

Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog.  It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.

Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.

If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.

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5 Actionable Google Analytics Reports To Improve Your Marketing Today (Neil Patel)

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Neil Patel’s blog has a wealth of information for marketers that are just getting started on SEO as well as those looking to refine their approach.  This article written by Brad Smith of Codeless provides insights on 5 Google Analytics reports that can help you improve your site for search and increase conversions by effectively funneling traffic.

This isn’t a 101-style post. It’s assuming you’ve got the basics down.

You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly).

But you want action. You want to figure out how to move the needle in as short amount of time as possible.

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Digital Marketing And Measurement Model (Occam’s Razor)

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Avinash Kaushik’s blog, Occam’s Razor, is a fantastic resource for people getting started with their digital initiatives.  This article provides a simple 5-step process to help beginners structure their campaigns and measure success.

There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Losers don’t.

This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. At the end you’ll also find some additional examples to inspire you.

Let’s go…

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Using Marketing Analytics To Drive Superior Growth (McKinsey)

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Great introduction to the “art” of analytics; the different approaches and how they can be applied alone or in concert to effectively measure ROI.

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But an integrated marketing-analytics approach is the key to driving growth.

There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower. Yet while advanced analytics provide the ability to increase growth and marketing return on investment (MROI), organizations seem almost paralyzed by the choices on offer. As a result, business leaders tend to rely on just one planning and performance-management approach. They quickly find that even the most advanced single methodology has limits.

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