Goes to show that even a dominant player like Amazon can take a hit once in a while, especially if it was focusing on different priorities during the pandemic. But while this was happening, some notable retailers such as JC Penney and Neiman Marcus were pondering store closings and bankruptcy. The post-pandemic world will truly test the capability of businesses to change or adapt their business models, or possibly face extinction.
Beer, cars and Kindles? With it’s latest advertisements airing during the Super Bowl and a marketing budget that exceeded $8B last year, Amazon just joined the ranks of mega-marketers like P&G and Unilever! Expect to see more Amazon offerings alongside those of your favorite personal care companies (or cars or beer).