Knowde Take: Tech nerds beware…the Consumer Electronic Show (CES) recently welcomed beauty care heavy hitters like Neutrogena, L’Oreal and P&G who descended on Las Vegas to present their latest innovations, from devices that measure your skin’s pH level to apps that analyze your face and provide customized solutions. Only insiders know if Comic-Con is next .
Las Vegas (CNN)Beauty companies want to bring high-tech solutions to your face.
Companies such as Procter & Gamble, L’Oreal and Neutrogena have descended on the Consumer Electronics Show in Las Vegas to show off beauty gadgets, apps and the future of their stores.
Considering the beauty industry is more guided by trends than any other fast-moving consumer goods sector, according to Nielsen data, it’s no surprise brands are increasingly turning to tech to stay competitive. The global cosmetics market is expected to reach $863 billion by 2023, up from $532 billion in 2017.
Procter & Gamble is announcing a new feature in its existing online Olay Skin Advisor tool that tells users how old their skin looks. Called Olay Future You Simulation, it uses an algorithm to show users what their skin and face will look like in the future under different scenarios, such as not wearing sunscreen regularly.