Content Marketing (Marketo)

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Knowde Take:

Still struggling with the notion of freely providing rich online content?  Concerned that you’ll lose more than you gain by sharing your IP?  This article not only walks you through the basics (strategy, content types, social media promotion types and platforms), but with a few comments and key statistics, it also helps you understand why content marketing is vital to the success of your marketing strategy.

What is Content Marketing?

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.

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Why SEO Is Actually All About Content Marketing (Neil Patel)

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Knowde Take:

We love this article because there are no short-cuts when it comes to SEO.  Unique, rich and helpful content scores high.  Gaming the system results in short-term gains that are likely to relegate you to the 20th page of Google results.  Instead, focus on meeting your customers needs by providing them with the information they need and want.

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

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The New Normal: Online Transparency

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Despite the lack of US federal regulation, personal care powerhouse, Unilever, has voluntarily disclosed the fragrance ingredients included in all individual products sold in the U.S. and Europe.  The information was posted online starting in 2017, including explanations of the ingredient types in “What’s in Our Products” sections on Unilever websites.

Why undertake a costly, time-consuming and not legally necessary project of this nature?

As a savvy and socially-aware producer of consumer goods, Unilever has recognized that today’s consumers hold suppliers to a different and arguably higher, standard.  They are digital natives that expect total information transparency and demand social responsibility.  They won’t buy products from companies they don’t trust and they have $200B in buying power!  As Forbes writer, Kira Karapetian, so succinctly put it, “The Path To Millennial Spend Is Paved With Transparency”.

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