Getting Valuable Marketing Data Out Of Google Analytics (Neil Patel)

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Zach Bulygo of Twitter put together this useful infographic posted on Neil Patel’s blog.  It’s chock full of statistics, guidance and best practices for beginners looking to improve the performance of their website with Google Analytics. This isn’t a step-by-step guide (if that’s what you’re looking for, see Google’s Analytics Help), but it will definitely get you started.

Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc.

If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. Today’s infographic shows you how to do just that.

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2018 A-Z Email Marketing Guide (SendGrid)

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As the title suggests, this article provides an alphabetically-organized guide to SendGrid’s top terms, concepts and tricks to optimize the performance of your email marketing campaigns.  Some of the associations are a little rough (“don’t jinx yourself” for “J”?), but overall, the information and advice is spot on.

Be an email marketing overachiever by brushing up on our top 26 email marketing best practice tips, tricks, and terms (gold star not included).

As the primary driver of customer acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program.

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Search Engine Marketing: What It Is & How To Do It Right (Wordstream)

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Great resource for beginners that want to understand the difference between SEO and SEM and how keywords, ad auctions and quality scores all play a role in determining when and where your ads will be placed.  Don’t get distracted by the strong promotional element of the article, it offers straight-forward explanations of all the major elements of SEM in a concise fashion.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

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How To Choose A Good SEO Company For Your Business (MOZ)

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MOZ doesn’t just provide awesome SEO software.  Their Whiteboard Friday posts help explain sometimes complicated concepts in an informal, highly entertaining and visually interesting way.  This article and video provides Rand Fishkin’s tips on common mistakes you’ll want to avoid as well as his recommended process for choosing an SEO company.

This week we’re going to chat about how to choose a good SEO company, a consultant or an agency. It could be an independent person.

What I want to do as we get into this is help you to understand some of the mechanics behind SEO consulting work. This is a critical hire, because if SEO is important to your business, then the choice of which company or person to use is going to have a huge impact, probably one of the biggest impacts on whether you get great results.

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Digital Marketing And Measurement Model (Occam’s Razor)

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Avinash Kaushik’s blog, Occam’s Razor, is a fantastic resource for people getting started with their digital initiatives.  This article provides a simple 5-step process to help beginners structure their campaigns and measure success.

There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Losers don’t.

This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. At the end you’ll also find some additional examples to inspire you.

Let’s go…

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Using Marketing Analytics To Drive Superior Growth (McKinsey)

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Great introduction to the “art” of analytics; the different approaches and how they can be applied alone or in concert to effectively measure ROI.

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But an integrated marketing-analytics approach is the key to driving growth.

There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower. Yet while advanced analytics provide the ability to increase growth and marketing return on investment (MROI), organizations seem almost paralyzed by the choices on offer. As a result, business leaders tend to rely on just one planning and performance-management approach. They quickly find that even the most advanced single methodology has limits.

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