The Beginners Guide To SEO (MOZ)

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A truly comprehensive guide to SEO.  MOZ does it again by taking you from the basics of SEO to everything you need to know about the value it provides, the factors that determine your rankings and various ways you can improve your scores.  See also the chapter on Search Engine Tools and Services that includes information and resources that can help you improve your website’s accessibility.

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

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How To Choose A Good SEO Company For Your Business (MOZ)

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MOZ doesn’t just provide awesome SEO software.  Their Whiteboard Friday posts help explain sometimes complicated concepts in an informal, highly entertaining and visually interesting way.  This article and video provides Rand Fishkin’s tips on common mistakes you’ll want to avoid as well as his recommended process for choosing an SEO company.

This week we’re going to chat about how to choose a good SEO company, a consultant or an agency. It could be an independent person.

What I want to do as we get into this is help you to understand some of the mechanics behind SEO consulting work. This is a critical hire, because if SEO is important to your business, then the choice of which company or person to use is going to have a huge impact, probably one of the biggest impacts on whether you get great results.

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